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How Digital Signage Helps Businesses To Stay Competitive in COVID-19

The entire world is facing a pandemic situation due to the spread of COVID-19 disease for the past few months, we are still witnessing our lives in the dark and struggling to get back to normal. It is also expected that there might be more lockdowns in the future until we get over the pandemic.

People struggling with ultimate stress staying at home, similarly many businesses are even struggling to survive. This blog is all about how digital signage helping business, and how it supports businesses to stay competitive even in this outbreak.

If you ask when it started, we would say that digital signage was in existence even before this pandemic and very few businesses adopted it, and they incline with a success ratio. Those who are hearing the term digital signage for business as the first time, this is for you, and if you are struggling to reach your target audience during COVID-19, then here you get the perfect solution.

What is digital signage?

Digital signage is an interactive platform that connects your customers and employees to you, through digital signboards, digital images, digital content, digital videos, and a more digitized view of your brand. In businesses such as supermarkets, government organizations, pharmacies, healthcare facilities, etc. those are open for the past two months, digital signage for business has taken a major contribution in displaying security and prevention measures for customers visiting their store.

You have such wonderful flexibility to change or remove content and display according to your current situation through digital signage.

According to a report released by ResearchAndMarkets, it states that despite the prevailing COVID-19 outbreak, digital signage is likely to take a toss-up to $26.3 billion by 2027. It is also predicted that the annual compound growth rate of the market will be at 6.4% between 2019 and 2027. Also, the retail industry will hold a major share with digital signage in 2020.

Let us take a look at the benefits of digital signage for business growth in the following sections.

Advantages of digital signage in business

#1: Customers become independent of product search

Generally, if you keep your shoppers engaged, they will turn out to be your potential customers. No customer would like to wait for a long time and someone would come and attend to their concerns.

They may buy products for that time and may not turn out in the future. Digital signage here helps with giving all the information required by your customers through digital boards that keep your customers engaged to know what they are looking for. They need not depend or wait for someone to come and assist them often.

#2: Changing displays effortlessly as per deals

You anyhow keep track of your customer purchases and offer deals on such products that they might want to buy again. But this content is effortlessly changed displayed on the digital boards that definitely catch customer’s eyes and increase your sales percentage. Digital signage is that powerful and effective for your business because content management is really easy.

#3: Automation of displays boost purchase behaviour

You can even automate your product displays with digital signage software and circulate it in crowded areas of your store because it improves customer engagement in the store and the possibility of buying more products. You can apply the same even in your online business that definitely grabs your customer attention extensively.

#4: Attract passers-by through digital signage

For example, if you have a shop in a mall and wish to publicize customers out of your store, then digital signage would be a very effective solution. You can display your product offers in a large-size display board that gets audience attention, who can transform to potential sales as well.

#5: Lower wait times

Anyone would not expect to have a longer wait inside the store. Your customers may have to wait until someone comes and attends or assists them. Instead, if you have digital sign boards that can provide the information that your customers have been looking for, it gets their job done and also creates a positive impression on your setup.

How digital signage contributed to different types of businesses?

Interactive way-finding stations helped stranded people, direct visitors to hospitals, companies, departmental stores, families, patients, etc. to find their way out and reach their desired destination. It also helps people who are suggested for quarantine in government halls or hospitals, to find their way out to the exact location.

Corporate companies adopted digital signage as one of their regular habitats to keep frontline employees and everyone in the organization following rules and staying away from spreading the pandemic.

Queue management tools in digital signage enabled grocery stores and other businesses to control their customer flow on reporting long wait times by allowing them to move in and around the store without forming a lengthy line.

Digital signage also helped in displaying the stock and types of products available, which are essential during COVID-19 such as toilet paper, water bottles, hand wash liquid, hand sanitizer, etc. This, in turn, helped avoid customer frustration and streaming of the crowd.

Even for retailers and several other businesses that were not allowed to operate during this COVID-19, also found digital signage as a unique way to keep in touch with their customers. It was possible for retailers with an app for online selling, to display dos’ and don’ts and safety measures of COVID-19 effectively.

Moreover, you can easily spread awareness and glimpse of hope to your customers, motivating them to stay active, healthy, and fit during the pandemic.

How digital signage is playing a vital role in the new normal?

As we could see that the world is trying to get back to its normalcy, digital signage seems to take the major hold and expand more than the role it is playing in COVID-19.

Now, digital signage has been implemented in counting people to make certain the capacity management of an organization, by integrating artificial intelligence systems into practice; equipping infrared temperature sensors and progressive algorithms to calculate body heat signatures and also for detecting temperatures more than the actual level.

To check whether an employee is wearing a mask, digital signage has its software that makes use of facial biometric systems. This also helps in performing social distancing checks and ensures safety. Moreover, enabling kiosks without touchscreen option ensures contactless visits at hospitals, clinician offices, hotels, restaurants, and more.

Conclusion:

Digital signage is an essential technique for businesses of any type these days. If you have enough information to convey to customers on your products/services, nevertheless digital signage for business is the best solution for resolving all your customer-related concerns. If you have any queries or require any assistance on choosing the best digital signage solution for your business, you can reach out to us here.

Frequently asked questions on how digital signage helps businesses

1. Which businesses can use digital signage solutions?

If your business is product or service-oriented and has a lot of information to convey to the target audience and keeps changing as well, then you definitely require digital signage.

To name a few examples, displaying the menu in restaurants and hotels, departure and arrival timings in railway stations or bus stations, product cost, product offers and deals in departmental stores, frequently asked question digital boards in telecom service, education, hospitals, pharmacies, and more.

It also works well if you have mobile apps and are trying to sell online, to your customers.

2. What are the different types of digital signage solutions available?

There are various digital signage solutions available where you can make use of more than one solution upon your requirement. They are indoor digital display signage, digital posters, digital menu boards, multi-panel digital signage, outdoor digital signage, interactive digital signage, context-aware digital signage and Haptics-enabled digital signage.

To know about these solutions, you can contact our customer support team and one of them can help you understand.

3. Is digital signage affordable?

Of course, Yes. Digital signage is available as per your business needs at affordable rates. When you compare with traditional advertisements, digital signage solutions or software do not cost you much. We would say rather than looking at the cost aspect, you should look at the result aspect.

4. What kind of content can I display on digital signs?

Digital signage for business does not restrict you from displaying any sort of information on the signboards. You can show images with high resolution, HD video files along with audio, 3D maps and way-finders, interactive directories, Live TV, PowerPoint presentation, interactive themes with attractive animation, sales and promotion content, event schedules, websites and web pages, social media and other RSS live feeds, calendars, date, clocks, etc. and alert notifications if any.

You can decide which type of content to fit into your business and design the same using any digital signage software and make it automated as well; else you can change the displayed content according to the hourly sale that happens in your store.

How to Improve Employee Communication with Digital Signage? [18 Proven Ways]

Digital signage not only serves the purpose of more than commercial displays. Even you can make your workplace better with digital signage by making it a channel of internal communication across your organization. Along with improving good digital signage employee communication, the technology allows you to focus on improving employee collaboration, engagement, alignment, and even the basic level communication as well.

If you have the right technology, it can change even unheard messages to the next level. This provides an enhanced workplace communication digital signage to your employees and the organization.

We all know how companies are emerging and blooming in the market. To manage the staying competition, you need some new inventions to keep coming to beat the heat. To make this possible, definitely, as an organization, you require a robust network of extraordinary communication practices and tools, which digital signage can do this work for you.

18 ways of how digital signage helps improve employee communication

Some may find it crazy to read this article, as it talks about general aspects of digital signage and how to approach it. Yet, only these are the ways that you can consider and implement whichever is suitable.

#Employee connection

1. Allow employees to come up with ideas

You never know who has a great talent and what that talent can do to your business. The traditional way of conveying ideas restrict employees from speaking out because they have to communicate only with their direct managers or to their peers hiding behind the bush. But with the arrival of digital solutions, the activity has been made easier and flexible as well.

Employees can now provide their business ideas in the software that directly goes to the manager’s approval and upon approval; it can be displayed on the digital signboards. This is one way of developing employee empowerment that gives them a trust that somebody is there to hear them up.

2. Let employees know their co-workers

With digital signage, you can create a strong platform among employees of the same organization and know each other well. Many of your employees may have joined for a particular designation but would be interested in some other area of specialization.

By knowing each other, they can take steps to move forward when you announce internal job postings. Though skillset and experience are mandatory, still it automatically lets you know who suits the post best.

Using digital signage, you can display employee profiles that have name, department, achievements, fun aspects, personal aspects, etc. according to the organization culture. You can even use digital signage solutions for promoting an employee. It helps you assess them correctly and ensure the right person gets the promotion.

3. Connect the software to your internal social network

Internal communication strategies always work well with employees. Be it feedback, global announcement, rewards and recognition, budding entrepreneur motivation programs, and so everyone should know it.

No employee likes to go for a traditional approach to employment and internal growth. Moreover, internal communication has a positive outlook on the company’s hierarchy due to the free flow of information and ideas in every possible direction.

#Engagement

4. Circulate a digital version of your company’s newsletter

Rather than spending time sitting and reading newsletters at the desk, employees like to view it as an e-newsletter because they can read it in their leisure time, and whatever it has been published in the newsletter goes into their mind.

The average click rate of the digitized newsletter is 14% overall. You can add as many columns you want in the newsletter and make it sweet and short. The design looks attractive in digital rather than printed copies.

5. Publicize special internal events

You might have arranged for an internal event at your company and send the invitation to employees across through e-mail. Not many can remember about it. An event becomes successful when it gets feedback. Digital signage can reach your event to your target audience by making it visible wherever they are inside the organization.

6. Conduct a teambuilding quiz

Your employees should know about your company completely. You can use digital signage to run a team-building quiz that encourages employee alignment with the company, brand story, history, personnel, etc. You can use the digital boards to display the winners of the quiz, which, in turn, motivates those who do not show interest.

# Well-being

7. Entertain healthy behavior and wellness

Keep your staff healthy and happy so that they will act more productive. Give surprises by offering wellness-related perks so that your staff might eagerly look at digital displays to know what it is. It could be a food item, fruit, or fitness-related vouchers they can utilize for the entire day. This will reflect on their behavior with on-boarding new employees and take ownership of educating them about the company.

8. Update the office environment

Providing a great and pleasant office environment shows the impact on higher productivity and interest in work, of employees. Digital signage can not only be used for displaying official pictures or engagements. You can even display pleasant pictures that keep employees’ mood intact at work.

10. Establish fun at workplace

Display digital boards with humorous acts; it could be in images or videos. Nowadays, employees love to have fun at the workplace with digital signs. But make sure that it does not go beyond restrictions.

#On-boarding

11. Provide training videos

It is a known fact that effective training is very difficult to achieve. But with digital videos, it is a unique thing. Most companies have an in-house digital video production team to make effective videos for employees to get the best out of it.

12. Perform a skill-based learning program

You can choose any topic or technology related to your business and display information and facts and its usage on the digital board. This will develop an employee’s skills regularly and keep them up to date.

13. Show employees, they are not alone

An employee may have many questions in mind and thinks that no one else has asked questions and may show hesitation. You can display the list of questions and answers, along with those who have raised them as well. This will make others feel that they are not alone.

14. Keep reminding about the internal knowledge base

Whenever you have a huge hiring plan, first make use of your employees to refer resources because it yields quality resources. You can display the information on digital boards with all details specified under the position open.

#Alignment

15. Showcase employee contributions

Use digital signage to display employee contributions by announcing star performer of the month, quarter, etc. so that others get motivated, which again improves the employee productivity and quality of work.

16. Talk about your company’s brand story often

Display pictures and videos of your company’s internal products through digital storytelling. It influences your employees and spreads through word of mouth communication that helps in generating sales.

17. Highlight the company’s achievements

Display about the company’s achievements and make it visible for all employees so that they get motivated and give their best for the company’s well-development.

18. Explain your company goals

Like how it is good to share your company’s achievements, it is also important that you share about your goals before you achieve them. Then only it keeps your employees motivated and contribute as much as they can.

Keep those company goals you share with your employees focused and in a positive manner so that it drives performance and allows everyone to be on the same page.

By sharing your strategies through digital signage, allows employees to think from your shoes and come up with suggestions or feedback, for you to consider and postpone for the next. Moreover, it ensures transparency between you and your employees.

Conclusion:

Hoping you received a good piece of information about digital signage and how to implement it effectively for your employees. Feel free to contact our customer support agent for any queries on digital signage.

Frequently asked questions on How to Improve Employee Communication with Digital Signage:

1. How digital signage fits into my workplace?

Digital signage is a versatile solution that not only helps in modernizing your organization and giving a new look to it but also to make employees know about the company and what they do. Any company can incorporate digital signage for better employee communication and empowerment.

2. What are the benefits of digital signage?

First, you get brand consistency; second, it is easy to set up and easy to use as well; third, it delivers engaging dynamic content; fourth, it ensures proper workforce communication and finally, it improves the reach of communication.

3. Why should I go for digital signage?

The primary reason is it is cheaper than print media and provides the ability to receive more responses. Also, you can change the content according to changing moods and reflects immediate changes or communication.

4. Will it cost high to implement digital signage?

As mentioned previously, it is cheaper than print media. All you have to do is work out on the cost requirement of software, hardware, content, and promotion management so that you get to the endpoint.

How to Create COVID-19 Awareness through Digital Signage?

Digital Signage is something that impresses and interests me whenever I talk about it. Do you know why? It is the future of technology that determines whether your business is on-trend or not. When specifically talking about COVID-19, many businesses have realized how digital signage software helps them with yielding revenue even during a pandemic, without becoming stagnant. Although the technology has been showing improvements, it became the hot topic of the town after this pandemic. But today’s topic is not explained in developers or businesses aspect but for businesses to understand what is needed on top-most.

On one side when the World Health Organization is critically on finding out vaccines for the coronavirus outbreak, on the other side, businesses consider it a social responsibility to invest in digital signage displays on bringing awareness and safety precautions to protect them from this vulnerable pandemic. The government of every country should upgrade to digital board signs in spreading consciousness about the safety tips to be followed at this time. This blog will help you with how can you get down the coronavirus curve by implementing digital signage globally.

What aspects can digital signage support for getting the coronavirus down?

There are several areas where you can adopt digital signage to do your best in getting out people from this pandemic condition.

1. Education and awareness: Not other than digital signage can convey messages and information about coronavirus strongly. Though people are aware of simple tips to keep themselves away from being affected by the coronavirus, they may not be conscious all the time to wash their hands using handwash, sanitizers, and maintain social distancing. It has to become a practice in their everyday life because it is not just due to this pandemic, they follow, but even it helps to keep healthy through the following hygiene as a routine.

With the help of digital signage displays, this can be made effective and give a hint to the public to follow hygiene the moment they see the attractive text on the board. You can even display pictures to wear masks or how to maintain hygiene.

2. Online app development: Retail businesses that are into offering groceries, everyday essentials such as milk, dairy products, eatables, mask, or sanitizer manufacturing companies can prefer going for a mobile app to deliver your customers if you have the necessary products, at their door-step. You can send a digital note through notifications about the safety precautions that you have taken during this pandemic and what your customers should do as well before the shipment is delivered.

How digital signage plays a vital role here?

Digital signage has been followed as a successful technology in many fields, and now businesses that have not been into using it, have started adopting the technology recently. Digital signage benefits you in every way it can. To name a few,

1. Content management system: With implementing digital signage software, you can effectively handle content from anywhere anytime without giving so much push. In a single tap, you can display the same or different messages to any number of displays throughout the world. That is how digital signage is globally popular and worth as well.

2. Cloud-based displays: We all know that cloud-based technology always enables access to any sort of information anytime with tightened security, and at the same time, you can synchronize all data linked to multiple accounts in one single stretch. Thus, digital signage enables a cloud-based content management system and a multitude of cloud-based screens that provides users a real-time delivery platform similar to listening and viewing information from radio, television, and the web.

3. Target various demography: Like how content is more important in digital signage, similarly, it is important that to which demography of people your content reaches. The digital signage software gives you the privilege of publishing your content of target messaging to any geographical region or location for that matter.

4. The flexibility of managing displays: Having a digital signage manager helps you in maintaining all your digital signage networks, making the job easier to decide which content is relevant and which should be displayed in the playlist and when. You can give your manager the complete right to operate your digital signage account according to your instructions and push relevant, accurate, and updated content in real-time. So when you display education and awareness sort of messages on the digital signboards, it helps the public to protect themselves by not being affected due to coronavirus.

5. Thinking about tomorrow: Messages conveyed through digital signboards at the forefront of all the areas with the solid power of audiovisual stands exceptional and memorable in people’s minds. When we all expect our life to get back to normalcy then it is time for us to give a thought about solutions that can create an impact on everyone and fight against this coronavirus outbreak.

Therefore, it is considered to be a good time for planning effective content strategies that stay relevant until this pandemic situation gets over. If your business is down, but if you wish to come back after the lockdown period sustains, you have to even plan your future content strategies from now on. Instantaneous content strategies may not help you with digital signage but only instantly changing schedules can only help.

Conclusion:

Practically, digital signage is not a solution for preventing the virus from attacking people. Instead, it functions as a medium to communicate and improve public awareness of the disease. It takes the normal tendency of how effective you feel listening to your favorite song with a picture on television rather than listening to just the audio on the radio. It also works in the same concept. If you wish to share any new views on digital signage in education and awareness of the coronavirus outbreak, please write to us anytime.

Frequently asked questions

1. How to handle coronavirus at the workplace?

When employees are at your workplace, make sure that you check their temperature while in and out. Provide them a mask to wear and display guidelines to follow at the workplace during this pandemic such as social distancing, washing hands often with hand wash or cleaning with a sanitizer, etc. Also know how they are traveling so that you can arrange for a vehicle in case the way they commute is not safe.

2. What benefits I shall gain by using digital signage?

If digital signage is implemented, it easily delivers breaking news in real-time, allows changing any previously displayed content on the screen, and also displays multiple items on the screen at the same time. You need not invest much in the design, avoid design and distribution costs, and enhance business revenue by renting or leasing your display space to other businesses too.

Moreover, to support bringing in public awareness of the coronavirus outbreak, adopting digital signage is the most effective way.

3. What components are a must for digital signage and how much should I invest in them?

You require a LED display, media player, content display software, networking, and mounting. You can see LED displays and media players online or visit any showroom to get the best device at the lowest price. For content display software, you can approach a company that develops it because you may not get it online unless the company sells it. The same goes for networking because once you speak to a networking company provider the company will handle from the beginning till end. For mounting, you should approach digital sign board dealers, who can help with hanging the displays wherever you want.

When you start enquiring about all these products and services with the respective service providers, you get to know the pricing as well. Based on your affordability and quality of products, you can decide which one suits your needs well.

4. What guidelines should I follow for creating impressive digital signage content?

A very good question but instead of giving you long answers, let me make it precise.

Follow simplicity: While accessing templates, your eyes might pop-out looking at colorful themes and amazing graphics to attract your target audience. But do not make it cranky or complex; otherwise your audience may not understand or like it. Select a simple design that gives a positive feel to your audience and makes the content stronger so that in either way it stays in their mind.
Review your content: There are many cases where without proofreading or editing content, businesses have lost or incurred losses. To not become shameful, give your content to an expert to review and then display on the digital signboards. You cannot afford both the money and popularity if you lose with mistakes in the content you display.
Rotate your content: Keep displaying the content you wish to highlight to your audience, again and again until it steps into their mind. You can set the timeline periodically in the software that how many times a particular content has to be displayed for how many days in a week, month or so.

You can even add calls to action and support your message with more design and graphics.

How Digital Signage Impacts Customer’s Buying Process?

Retailers adopt the latest technologies and different marketing strategies to drive more customer engagement and increase sales. Using digital signage for retail, retailers enable buyers with helpful information through rich visuals. The technology allows them to deliver excellent customer experience and attain their business objectives.

With the help of digital displays, retailers can share basic information and promote their offerings to the customers easily. But, the digital display allows retailers to influence the shopper’s buying process in different ways. Let’s understand how.

How Digital Signage Is Helping Retailers?

Appeal to your target audience through digital menu boards

If you have ever visited the quick service restaurants, you may have observed that they have started displaying all the food items on the digital menu boards instead of printed menu cards.

The food chains shifted to the digital menu board to achieve accuracy and timeliness. It enables restaurant owners with the flexibility to add mouth-watering visuals along with the updated content that increases sales.

Not just restaurants, but other domains start from automotive service shops to salons can promote their products and services using advanced digital signage solutions.

How digital signage menu boards help retailers?

Using the motions and visuals in the digital content, retailers can a big impact on the target audience.

If we talk in the context of restaurants, then digital signage allows them to run different menus for different times such as breakfast, lunch, brunch, and dinner. Other businesses can update the promotion of products or services as the customers’ interests and preferences change. Thus, it helps businesses stay tuned with the ever-changing expectations of the shoppers.

When you want to update the printed menu, you need to pass through a process of designing, approving, printing, shipping, and mounting the menu cards. To complete this process, you need at least one week.

While digital menu boards allow you to update your digital content with a few mouse clicks and a few keystrokes. Using integrated data and ready to use templates of digital signage solution, you can automate the content update process.

Deliver breathtaking customer experience through the video wall

Retail is one of the highly competitive domains. Retailers invest a lot of effort, time, and money to have success survival. To gain a competitive edge, they started focusing on delivering a better customer experience that attracts the buyers and nurtures their loyalty.

One of the proven ways to deliver a better customer experience is through your store look. One of such popular aspects of digital signage solution that helps in driving customer attention is the digital display. Previously, the display screens considered as a sales tool. But, these days, they are considered as core design features.

Today, so many features are available in the digital signage solutions but one of the highly impactful features is an LED video wall. It’s a direct view LED technology that retailers can consider for the key wall for their store.

Before considering the LED technology, you have to understand its several attributes:

LED video walls are smooth and display the images or videos through the unbreakable visual canvas
LED video walls are available with the most architectural surfaces and dimensions
LED video walls are flexible and can be as tall, narrow and wide as needed
LED ensures for displaying rich visuals in any situation regardless of bright sunlight or in-store lighting
The technology offers a variety of structural design and pixel pitches. It allows to run video walls regardless of locations and viewing distance within your budgetary constraints.

Create an unmatchable impression

Every brick and mortar retailer wants to increase customer footfalls in the store that directly impact their sales funnel. To achieve these objectives, the retailers need to create an outstanding impression that entices customers to visit the store and make a shopping.

Big brands can take the help of visual merchandising by displaying the best products at the windows of their store. But, for most retailers, it is not possible to create a window space in their stores. Digital signage solutions can make a difference for small to midsized retailers.

Digital displays play a key role in presenting products or services to the customers. While selecting display screens, make sure it consists of advanced configurations of brightness and other components. To create an impact on the customer’s buying journey through digital displays, you can use a variety of screens.

Tell your brand story or generate a visual excitement for your customers using LED or LCD video wall screens
Run a video clip that presents the essential attribute of your products on display screens
Replace your call to action poster and sales promotions with a super bright screen

Build a holistic digital experience through Xynage

If you really want to deliver the best experience and not just product or service, then you should consider digital signage for your retail business. Xynage is a feature-rich digital signage solution that allows you to run video walls on the advanced digital displays and deliver a better customer experience.

We have installed signage solutions for the leading brands such as McDonald’s, Taco Bell, and more to help them with sales and marketing as well as digital menu boards. By allowing businesses to run timely content and visuals, we help them to stay ahead in completion and remain top of the mind of customers.

Would you like to install the robust Xynage solution to leave a long-lasting impression on your shoppers? Get in touch with our team.

Frequently Asked Questions about Digital Signage Solutions in Retail

Why is digital signage important for retail business?

Digital signage solutions allow retailers to communicate important messages, share information, run promotions, and advertisements for buyers to encourage them to make a purchase.

What are the advantages of digital signage?

When you shift all the printed marketing material to the digital platform, you can save a lot of expenses and time. You can save on the storage and logistics of marketing material as well as the printing cost. Moreover, the digital signage solutions help businesses to focus on churning out high-quality graphics and content.

What are the benefits of digital signage to your business?

Using a digital signage solution, retailers can achieve greater customer satisfaction, improved customer engagement, impulsive purchasing, higher business growth, and more business opportunities.

How much does digital signage cost?

The highly customized digital signage solutions are available at $50,000 and more than that. The simple and least expensive signage solutions are available around $15,000-$25,000. Moreover, you can either purchase the software outright or lease a solution as a way to finance them.

5 Best Digital Signage Features that Boost Your Business through AV Integration

Digital signage has been changed the way industries share the information and promote their offerings. This makes it a widely adopted technology across almost all the industry verticals. The solution contains many advanced features and one of them is AV (Audio Visual) integration.

If you want to build seamless and efficient digital signage solutions, then make sure you have hired a commercial integration company. The reason being only pros can address all the challenges that come in your way while applying AV integration for your content.

AV integration is used in digital signage to make your content more appealing to the target audience and grab their attention. But, every AV integrators cannot have enough skills or tools to make the implementation successful.

Moreover, it becomes difficult for the sales team to promote and sell the AV solutions to digital signage providers if AV integrators are not compatible with traditional AV offerings.

The easiest way is to walk away from digital signage opportunities. Do you think it will be the right decision? You are going to lose a good amount of money. Of course, that’s not a wise choice to make.

Offering the advanced AV integrators, the pros can earn reliable recurring revenue. As the signage technology is evolving with each passing day, it becomes easy for AV integration provides to partner with digital signage solution providers and implement the advanced functionality.

How to Use Digital Signage Features for Effective AV Integration?

Digital signage solution provider and AV integration provider are continuously evolving the modern ways to help the clients attain their business objectives without creating extra tasks.

The right integration of signage and AV elements allows the clients to share great content reliably from the very first day of launching digital content. This also makes the business look like a smart and genius.

Let’s understand the top 5 digital signage features that allow for successful AV integrations that help businesses to grow exponentially.

5 Best Digital Signage Features that Simplify AV Integration

1. User Role-based Access Permission for the Security of Solution

Multiple stakeholders are involved in accessing the digital signage solution or AV system. The stakeholders belong from different functional areas and departments. For the successful project rollout, it is very essential to provide limited access to specific users.

Project lead or network administrator can use the granular user permission to specify the content control, features, and settings as per the user profile. IT manager is allowed to change the technical settings but he cannot make any change in the content.

It enables the businesses or franchise owners to allow the local managers to access the CMS to manage content-related tasks. Thus, he can update the content by considering the needs and desires of the local people.

User permission helps businesses to improve team collaboration. The permissions become more powerful when you combine it with the custom user roles.

User permission might not be very efficient for the project that has a very large group of users it is difficult to define separate permission standards for every single user. But once you define user roles, it becomes easy to create groups and apply access permission for existing and new uses in just a few clicks.

2. Automated Content Publishing

Nobody likes to wait to use the products or services they are ready to pay for. Similarly, clients want to use their AV systems right away. Thus, the automated content comes into the picture.

Using automated content, AV integration service providers can perform a job of content provider too. AV integration pros can offer an additional service named Content as a Service and earn extra bucks.

One of the essential features of digital signage is an advanced content management system that allows businesses to create and share content related to interactive shopper content, wayfinding, social media feeds, menu boards, and more.

Additionally, the solution allows businesses to customize the content and add their own branding over it. The digital signage solution also allows to update the customized content automatically with custom triggers.

3. Management and Monitoring of Multiple Digital Displays Remotely

Brands are using hundreds of or thousands of digital displays to show their digital content. Thus, they need to have a clear idea about the signage networks.

In such a scenario, they have to make sure whether certain screens play the specific content, if there are any issues with any screen then they need to resolve it immediately. As all the screens are available at different locations, they need to address such challenges remotely.

An advanced digital signage solution allows to manage and monitor your digital display through a centralized content dashboard. Users can view and schedule the content, track the health of your signage network by checking the device status in real-time, pull the usage logs, and diagnose the data.

There are many solutions that allow you to leverage free updates. When the updates install remotely and automatically, it reduces your on-site visits and minimizes the need for repetitive fixes or patches. This also saves a lot of time as well as helps you to make your customers happy.

Check out whether the digital signage solution allows you to check the status of all your display available across the world or you need to select the locations one by one. Another option to get an effective and quick overview of your signage network is a live map. You can consider that as well.

4. Compatible to Work for Diversified Industry Domain

While selecting a solution, make sure it should be capable enough to address the varied requirements of the different industry verticals. The best digital signage solution is tested against different use cases.

Rather than investing an AV integrator that fits for a specific project, it is suggested that you go for a powerful solution that you can use again and again for multiple purposes.

Moreover, connect with s reliable digital signage solution provider and establish a long term relationship with them. It helps your team to develop a better understanding of the solution and save your time for searching out a new signage solution partner for your new implementation.

5. Scalability to Meet the Expanding Needs of The Projects

When the project is in, the expectations are much focused. But, as a client engagement improves, the opportunities expand.

Being AV integration professionals, it is your duty to help the client in selecting the right technology based on their specific needs. You can also help them by suggesting different ways that help achieve their business goals. It allows you to leverage the project’s success along with client satisfaction.

Whenever the client wants to expand the project or add a location, you need to start everything from scratch. There are many reliable AV integration providers who are contently adopting the best media players that are easy for the clients to plug it in and add to the existing signage network within a few minutes.

When you use the same hardware (media player) constantly, it becomes easy to meet the growing project needs without investing extra time and effort.

Conclusion

Xynage is a feature-rich digital signage solution that consists of advanced AV integrations to help businesses to drive more customer engagement by offering the next level audiovisual impact.

The solution is used across various industry domains such as restaurants, multiplexes, retail stores, hotels, banks, corporate communications, and more. It helps the businesses to run their marketing campaign effectively, promote their offerings effortlessly, create a lasting impression on the customers harnessing the audiovisual potential of Xynage.

Do you want to install a robust digital signage solution having powerful AV integration? Connect with us.

19 Effective Ways to Use Digital Signage To Engage Your Viewers

Digital Signage is among the communication solutions that every business/organization utilizes it for promoting their products or services. It is a public display sign/content usually displayed in digital displays like LCD, LED, and so.

The ultimate goal of using Digital Signage Display by the business/organization is to deliver or to reach the potential customers by displaying targeted messages/products. Apart from that, here are the few other benefits shop owners can avail by using digital signage effectively.

Benefits of Digital Signage

When compared with all other existing marketing ideas, digital signage solutions are the latest fad and more practical way of approaching the target audience/customers effectively. Here are the lists of few vital benefits shop owners can avail by using this high-tech advertising/marketing system.

Flexible
Adaptable
Reusable
Attractive

19 Creative Ways to Use Digital Signage

Wondering about how to make use of the digital signage displays wisely for promoting your business/organization! Well, you are in the right place; here we have listed 19 creative ways to use digital signage displays wisely by the business owners.

1. Welcome with a Custom Message

Digital signage displays can be used as a welcoming board for consumers, guests, or employees with a custom message. This could be a great way of branding your business to the next level by reaching your business among the clients/consumers in a peculiar way.

2. Showcase a Product, Item or Service

Digital signage can be a great platform where business owners can visualize or display their products or service for reaching potential consumers. It is a potential advertising platform where owners can effectively advertise their products and services.

3. Sharing Information with Customers/Staffs

Business owners can use Digital Signage Displays as a perfect medium for sharing vital information among the staff and customers. The information might be personalized one or may directly link with your business product or service but it acts as a valuable platform for creating bonds with staff and customers.

4. Celebrations

Instead of celebrating an employee’s birthday or any other important functions, you can make use of the digital signage displays for sharing your love among your employees. Also, this will be a great way of showing how much importance the company shows on its employee’s work and commitment.

5. Share Social Media

There won’t be fun greater than sharing lovable events or moments with friends and colleagues. Start displaying all those fun-filled events shared by the employees or viral posts in social media on your office digital signage displays. This will encourage employees to be more fun and can lay a path to social campaigns.

6. Calendar of Events

Despite focusing only on the internal business’s event, both employees and employers should give importance to the events happening outside of the business. The digital signage displays can be utilized as an event displayer for both internal and externals for bringing those inside the office.

7. Easy Visualization through Mapping

Digital signage solutions have offered an awesome way for reaching business way beyond geographical context. With the aid of easy visualization and mapping technology, businesses can surprise or delight consumers and as well as the employees. By the way, it lay a strong foundation for business growth.

8. Displaying Breaking News

We are living in a busy world, where things are happening certainly fast. In today’s fast phased world, having a well-determined communication channel becomes inevitable. Therefore, owing to a reputable cloud-based signage software for delivering emergency announcements, breaking news, office meeting schedules to employees will be beneficial.

9. Showcase Business Story

Digital signage displays can be wisely utilized to showcase the business success/growth story along with consumer’s stories on using your products/services. This will elaborate on how your business product or service is valuable to your consumers. By doing this, you can steer your organization or business towards the success path.

10. Sell Ad Space To Business and Complimentary Services

When it comes to running a successful business, having a strong bonding with other business owners is an inevitable thing. Also, offering a complimentary service for your clients by displaying their ads on your digital signage boards, this will surely portray how much value you are giving to your clients. Besides, you build a relationship with new business owners by selling ads on your office digital signage displays and make some revenue from it.

11. Live streaming Events

If you want to stream your office events or gatherings with your staff, clients, or potential audience, then you can use this digital signage display for streaming the events lively. By streaming them live, you are able to engage with more potential consumers of your business and to show them how much importance you are giving to your office staff and valuable consumers.

12. Live Customer Support

Instead of sticking with the old school methodology on offering customer care support, you can try out an innovative way of handing consumers/customers through digital signage solutions. Customers can interact with the support staff of your business through the digital screen with the aid of live chatting software.

13. Sharing Health and Wellness Tips

Apart from just promoting your business growth and sales, you can use this digital signage display for sharing a useful social message of how to live a healthy life by offering expert tips on health and wellness to your consumers/customers. By doing so, you are able to promote healthy habits among your potential clients/consumers, staff, and so on.

14. Posting New Jobs and Staff’s Referral Incentives

Digital Signage Solutions can be used wisely for posting new jobs and to display referral incentive details for working staff to boost their referral activities. Also, job posting on digital signage boards will attract more potential candidates with the aid of creativeness. Also, as an owner, you may have a chance of getting potential candidates without spending much on marketing.

15. Showcase Reviews

Having a positive impact or building a trust factor is essential for owners to experience success in business. Showcasing the other customer’s endorsements or positive feedback over your business products will create immense trust among the people and enforce them to turn out as legitimate consumers for your business.

16. Event Promotion

Promotion plays a vital role when it comes to business success. Business promotion and business successes are directly proportional to each other. Despite spending a lot on promoting your business event or products you can simply utilize the modern-day digital signage boards for reaching your events/products to the target audience without any hassle.

17. Can Project Date, Time, and Weather

Instead of having boring wall clocks and calendars at your office, you can make use of a digital signage board for projecting the exact date and time along with various essential information like instant/latest weather reports to your employees. By doing so, your staff and consumers can feel updated with all this information and stay alert over the disastrous events.

18. Answering Top FAQs

Are you fed up with answering the same questions again and again? Try to be innovative by implementing the digital signage displays for showcasing the desired answers for the top FAQs which are often repeated by the consumers/customers. By doing so, you can clear the doubts of your consumers/customers without being exhausted by keeping repeating the same answers for every customer/consumer.

19. Generating Customer Testimonials

Well, testimonials and reviews from the consumers lay a strong foundation for growing reputation. With the advancement of modern-day technology, business owners can utilize their digital signage solutions for gathering customer’s testimonials over their business service, products, and so on. All those collected details may act as the perfect feedback for your business.

Conclusion

Besides, you can find a lot of unique ways and creative digital signage ideas for promoting your business products or services by simply surfing the internet. Utilizing the above-mentioned list of ways in office, you surely boost the communication/engagement strategies among the employees apart from just promoting products and services.

Frequently Answered Question on Using Digital Signage

1. Who Often Prefers to Use Digital Signage?

The flexibility and easiness of digital signs are the great things that trigger almost every sector including, retail sales, Tourism, Marketing, Health, Education, Media, entertainment, public, private, banks, and so on. Digital signage helps businesses/organizations to drive the attention of the target/potential customers.

2. What do I require to Setup a Digital Signage Display for my shop?

In basic, you will need two primary components for setting a digital signage display.

Digital Display Unit (LCD, LED, Projection Display, and so)
Digital Display Software

Besides, the modern digital signage system not only displays the content instead it has become a sensor that collects the viewers’ details with the aid of using signage audience Measurements and by using various analysis tools.

3. What Kind of Content Shall I Show in the Digital Signage Unit?

You can use any type of content for promoting your products and services. A digital Signage display unit is capable of showing a wide range of content including all video formats, all image formats, all animation formats, simple text content, and so.

4. What Would Be The Future Of Digital Signage?

Currently, digital signage solutions utilize touch screens for interaction however experts predict implementation of advanced interactive medium like speech recognition, motion sensors, gesture recognition, geo-location-based interactions, and so on.

A Brief about the advancements in interactive digital signage

In the advertising industry, digital signage is gaining huge popularity across the world. Digital signage is not only personalized and flexible but also provides excellent customer experience. According to the studies, it might boost your brand awareness and maximize your business sales so it is the best option for your business development. It assumes a vital role for the enterprises. If you are a business owner then you can take advantage of the interactive digital signage, because it provides timely information. It creates an excellent and rewarding brand experience for its users. This kind of technology might allow viewers to interact with the signage and figure out the information which is relevant to them.

Things to know about interactive digital signage trends

Interactivity is one of the biggest advancements and you can personalize it based on your needs. Now a day technology has improved a lot and digital signage is getting completely closed to achieve your business goals.

Touch screen displays: At present, people are constantly using Touch screens and try to take advantage of an interactive digital signage touch screen that could be useful to you. Using this technology might offer clients personalized and quick content that you want. It is making the customer experience easier and faster due to the new revolution in the digital signage industry.
Interactive content: It is coupled with the Touch screen display and it could be proven to maximize customer engagement and allows you to connect to the brand or product. Nowadays, all kinds of business people might produce interactive content for engaging a wide variety of audiences. Polls and quizzes might offer valuable customer analytics and gather contact information to get further marketing.
Personalized content: Being able to customize content is considered a marketer’s dream. The majority of the retailers are closed to that dream by utilizing cookies to offer customized advertisements to each person. As we know, digital signage is the brick and mortar which is equivalent to using cookies.

To know about sub-segments of the digital signage

There are different uses of the digital signage available and it is widely used in many applications such as

Internal information: Proper digital signage might convey necessary news or corporate messages, safety information, meeting room updates, calendar events or display real-time health.
Public information: Suppose you have been stuck in the traffic then digital signage is beneficial to you. At the same time, news items, traffic information or directions are really useful to your journey.
Advertising: It is widely used for directing the potential customer’s attention and promoting brand/service. With third party advertising and digital signage, the board might provide you an alternative to bid for signage space to promote the brand or product.
Improving the customer experience: When you are walking in the airport, supermarket, zoo, park, museum or other cultural attraction, digital signage could be used to provide demonstrations.
Influencing decision making: Using digital signage is one of the best ways to maximize dwell time in specific areas or items, persuade clients via offers or discounts.

How is digital signage beneficial for business?

In a technology world, staff or students are willing to pay attention to the visually-driven content rather than paper notes or text-heavy emails. Fortunately, internal communication could be enhanced by sharing necessary information on the digital screen, removing inbox clutter, lost memos and making better engagement. If there is no other information to share then you can use the screen for presenting wonderful artwork or imagery which boosts employee positivity or engagement.

On the other hand, interactive digital signage is often overlooked but it might hold the potential to maximize productivity at the offer. With the help of the best interactive digital signage, you might relay emergency messages with all staff members at your office. At the same time, it might allow you to communicate directly with the student, staff, and visitors in a chemical spill, bad weather, fire or other kinds of safety threats.

A small business might use digital signage to share sales and restaurants can take advantage of the digital signage to make their business-wide on corporate office and schools. There are vast numbers of the benefits associated with digital signage such as information, effective, cost-efficient, branding and engaging. Digital signage might enable you to send the relevant message that align branding ideas or company values.

Awesome Benefits of the interactive digital signage

There are tons of benefits associated with digital signage which is helpful to businesses to improve business sales and brand awareness. It is the interactive gateway and it might allow business to communicate directly with the clients.
You must understand the interactive digital signage system to advertise your products.

1. Attention-Grabbing displays

As many of you know, digital signage is considered as customizable forms of the publicity and virtual might guarantee that the message might be seen by potential customers or targeted audience. The merchant might use the same digital interface for influencing client behavior by making the attractive display and showcasing services or brands which boost profit margins and drive sales.

2. Contextual, dynamic and content updates

It could be modified quickly and easily to control which might allow being incorporated into the virtual environment. Based on the service and setup, you might be able to update the signage and own your graphics. You might take the step further by implementing the digital signage solution which might incorporate AI elements for deciding the most famous sales items. The solution includes promoting store clients to boost profits and increase sales.

3. Cost-effective

One of the major benefits of digital signage is that it provides an additional revenue stream to the business owners. In a competitive business world, using a unique strategy is a necessary one to boost business sales. This kind of ad might elevate the status of the specific suppliers, services or brands which you want to maximize brand awareness. It also reduces the cost of traditional campaigns by making information available through digital messaging.

Conclusion

As we know, technology might seep into each aspect of lives and it seems like the natural progression for integrating advantages of the interactive digital signage into the business strategy to create engaging customer experience. Similarly, digital signage is considered as one of the best marketing tools and it is worth exploring to advertise your business products. Businesses might integrate into this electronic medium to boost traffic, maximize sales and increase profit.

Frequently Asked Questions

1. What is the purpose of Digital Signage?

Digital signage is an economically superior and eye-catching way of obtaining dynamic messages out of the clients which demands attention or action. When it comes to the examples of digital signs then it includes information displays in corporate lobbies, menu boards in the restaurants and announcement boards in the schools. If you choose easy to use, affordable and content-rich digital signage then it might allow dynamic messaging updates to reduce administrative and print costs. It might accomplish a wide variety of tasks based on your requirements. It helps to promote, advertise and inform individuals with specific kinds of information. A unique adaptability of digital signage might allow it to excel in specific areas where traditional signs faltered.

2. Where can I use digital signage?

Digital signage could be widely used in huge varieties of the settings and applications which includes

Internal information – Health & Safety messages, news, and corporate messages.
Public information – Weather and Local, news information like traveler and fire exits information.
Brand building – In-store digital signage is one of the best ways to create and promote brand identity.
Improving customer experience – It is widely used in specific applications like a reduction of the perceived wait time in the bank queues and hotel waiting places as well as the recipe making process in the food stores.
Improving the environment – With dynamic wayfinding or interactive screens.

3. What kind of content can I use?

Content for digital signage might include eye-catching motion graphics, photos, text, video clips, live feeds, and so on to connect with your targeted audience. It might make a series of short content spots to you using brand assets. Digital sign content could be used to display product information, communicate safety reminders, event schedules, employee updates, survey results, weather, news, room or office locations and testimonials. If you are a businessman then using digital signage is the finest choice for your business development.

4. Why should an organization or business use digital signage?

Traditional advertising is becoming less effective and it captures the attention of potential and current clients. It provides engaging and valuable content that enables you to communicate with your clients. According to the report, it is scalable, flexible, easy to use and cost-effective. It is considered a long term advertising technique. There are three components available in the digital signage system like software, content and digital display. It might show a huge range of content. One of the main benefits of digital signage is that you can change your useful content using digital signage software.

Top 6 examples of digital signage for employee communication

When you hear “employee communication,” what comes to your mind first?

Slack, HR, too many meetings, email chains, company intranets, and newsletters.

If you ask us, an obvious answer would be digital signage solutions and how digital displays can engage, improve, and make internal communication much more comfortable.

However, for most corporations right now, this just is not the case.

Companies haven’t been much investment into enhancing the employee experience but, with the rise of collecting achievements such as “Best Places to Work” and “Employee-friendly Company,” this trend is changing.

Excellent communications matters, and employees have now become the core of the institution. Every study of a successful enterprise showcases and supports how company culture is influenced significantly by how aligned staff feels with organizational goals and how much do they know about them.

The problem with email is, nobody has the time to read it. Slack is relatively too short for big news and announcements. Wikis and Intranets feel somewhat forced – are your employees genuinely engaged with the content there?

Benefits of digital signage for employee communication

The advantage of using digital signage for corporate communication is that TV screens are significantly visible. More than half of the offices claim to use digital screens in their communications strategy to communicate with their employees to share notices, give feedback, and provide data from customers. So why is that?

1 – Screens grab the attention

You can’t unsee a massive display that is on the wall, playing content every single day. Digital signage is assumed to have a recall rate of around 83%.

When you consider today’s short attention spans, that’s quite high. Our eyeballs are naturally drawn to movement and motion.

As a digital generation, who have seen TV throughout their lives, we have learned to be hypnotized by the digital displays itself.

2 – Screens communicate critical information quickly

Digital signage content is eye-catchy. It is not popping up in your email inbox when you are trying to get some work done. Moreover, you don’t have to decide to read or open it.

It is just there, hanging out on the wall while providing valuable information that you can consume as you grab a burger or take a break from your work.

3 – Help employees understand “WHY”

Digital signage helps employees to realize the company’s vision and mission statement and live with it.

Of course, employee communication strategies are only worth it if your employees are taking advantage of them. Digital signage benefits employee communication as it receives information out of silos and makes a point of entry quite low.

4 – Share information to everyone

Unlike an employee communication tool where you have to pay for every user, digital signage follows the one-to-many approach. A digital display in your office is visible to hundreds of employees.

Whereas tools like email and Slack send information to a few chosen people, digital signage opens up communication and brings more transparency.

Top 6 examples of digital signage for employee communication

1) Update meeting room booking systems

Setting up digital signages to showcase meeting room bookings will simplify employee communications. Small screens placed outside meeting rooms can help employees book rooms and check who is using a room at the time.

2) Share company dashboards

The internal data dashboard focuses on just the essential numbers for your business. It is updated each day automatically and generates charts that track your progress against the forecast.

This is a crucial piece of content for your employees. How can they worry about the numbers if they can not see them all the time?

It also helps you celebrate each time that an MRR creeps up, and what better way to remain focused than having this up in the office for each person to see?

A dashboard does not have to be monotonous statistics either. You can design a dashboard of anything you wish. You can display top performers, gamified sales targets, or also a goods deed dashboard where employees can submit acts of goodness anonymously.

3) Display social media feeds

Corporation updates are all pretty well, but always remember to mix up your content and leverage how exciting and personalized digital signage can be.

Social media managers are considered to be the closest to your customers. With digital signage for employee communication, you can bring everyone closer to your customers.

Use the Twitter search to enter your company’s handle. This will show you precisely what people are tweeting about your company. Add that in TripAdvisor ratings and Yelp reviews.

Create a Slack channel for client feedback and have it playing on the screen. Pop up that month’s client testimonials by designing a quick digital sign or an image.

4) Uplift employee engagement

Digital displays are great campfires around which the employees can form close bonds and share their personal experiences and stories.

Add collateral from the latest corporation events, celebrate birthdays, and congratulate promotions! Use complete transparency and announce organization updates, visions for the future, and figures.

5) Share digital noticeboards

A study from McKinsey discovered that for organizations where employees feel more connected, productivity improves by 20-25%, which is quite significant.

One of the ways employees can feel more connected is by their input. Asking an employee to submit a blog post or a newsletter might be a lot – but a simple notice isn’t much to ask for.

You can use it for happy birthdays, gentle reminders, invites out to lunch, celebrations, and quirky anecdotes.

You could even organize an “ideas board” where employees can send in their ideas, an excellent way to let every employee have their say and increase conversation within your office space.

6) Communicate across multiple offices

Have more than one office buildings? Well, you will not need more than one signage strategy. You can set up displays from any location within the same account and schedule them within playlists.

This allows you to produce different content for different offices, all connected under one network.

So maybe the social feeds and sales figures will differ, but the main themes and notices can be the same. While communicating with your employees, you can show content personalized to your employee audience, regardless of their office location.

Conclusion

Digital signage for employee communication has been gaining importance ever since its inception. However, it is still not quite popular in some of the third-world countries like India.

If you are looking forward to increasing your employee performance, you should contact our experts right away. At Xynage, we have all it takes to layout a stable and simple digital signage for employee communication.

Digital signage for employee communication – General FAQs

1) What are some of the biggest benefits of digital signage for employee communication?

Digital signage in the corporate world can help you to increase employee efficiency, communicate important information quickly, realize their purpose in the company.

2) What are the best practices for corporate digital signage?

When it comes to producing an internal communications plan and rolling it out onto a display, there are a few best practices that can help.

Update content regularly
Gather feedback
Use the screen to carry out multiple actions

3) What perks do I get with Xynage?

You can add HD videos, tickers, social media feeds, scrolling images, YouTube playlist, multimedia slideshows, and more.

4) How much does digital signage for employee communication cost?

Digital signage for employee communication costs quite less than a static display. A digital signage solution like Xynage can cost you about $1000-$3000 per location.

Top 4 Use Cases of Digital Signage for Churches and Worship Houses

If you want to engage a community, then effective communication is one of the most crucial steps to take for churches, temples, mosques, synagogues, and other places of worship.

Today, in many parts of the world, places of worship are experiencing a drop in membership and a lack of attendance from Gen Z.

To overcome this trend, religious institutions like churches have identified the need to embrace technology and reiterate the way they deliver messages via digital signage for churches.

Today, more than 80% of churches have a website, and almost 75% of sermons are using projectors. Digital signage is a fantastic advertising and marketing tool.

It offers a medium to communicate the message to your audience. Speaking of communication, most churches have two primary audiences: members of their community and members of their congregation.

Learn how digital signage for churches can help you effectively reach both audiences.

Digital signage for churches – use cases

1 – Community engagement

Digital signage for churches can have a crucial role in community engagement. The ability to welcome new members to the congregation with personalize messaging has a positive effect on the community.

Events like christening and baptism can be celebrated communally with a scrolling ticker on display. An unusually important type of announcement would be thanking and acknowledging donors to the church.

Such recognition generates goodwill and strengthens the community of religious people.

2 – Inspiring quotes and messages

The reputation of digital signage for churches increases as you start to depict inspirational messages. Specifically, venues of American churches are iconic for their billboard style welcome signs.

In the 21st century, inspirational quotes and messages are often shared via the Internet. There are several reasons that places of worship might want to go digital with their core messaging as well.

Rather than having the same maxim or principle showed on a traditional static sign, digital signs allow temples, mosques, synagogues, and churches to rotate their messaging effortlessly.

It also opens a new possibility of conveying scripture through non-textual mediums such as video.

3 – Event schedules

Churches and other houses of worship provide a diverse array of activities and events. Growing publicity and hence their attendance is a priority for every church organizer.

Digital signage for churches is an excellent way of promoting activities and events. Signage screens can be used to show schedules and bring attention to lesser-known events.

One-off events like wedding ceremonies would also benefit from this technology. Display content that is personalized to the marrying couple gives a special touch, with the possibility to showcase information like the order of service usefully.

4 – Broadcast messages

Recently, religious leaders giving sermons have started thinking out of the box. Traditional services where a minister would once hardly orate to his congregation have started offering other elements of media.

Digital signage for churches is an ideal vehicle for this evolution. Digital displays are a superior platform compared to projectors when it comes to showing images and videos.

Screens might be used to deliver content like YouTube videos. Equally, digital church signboards are priceless when it comes to accommodating attendees with hearing disabilities.

Another corresponding function of digital signage for churches is providing information about guest speakers or parish leaders.

Short biographies of a person’s background can help familiarise a congregation with their leaders and cultivate a greater sense of community.

Conclusion

Digital signage for churches, mosques, temples, etc. will play an increasingly significant role in modernizing the communication to engage a younger generation of congregants.

Digital signage for churches – General FAQs

1) Is digital signage for churches is an appropriate choice?

Probably your church is growing rapidly, and you have a hundred young, tech-savvy families attending every week/weekend.

Or, on the contrary, possibly your church is in a town with a few hundred people, and fewer people take pride in stopping by the church every Monday afternoon, rain or shine, to change the message on your rusty old signboard that was installed in 1955.

The fact that a digital church sign makes sense for you depends on your budget and situation.

2) How does digital signage for worship houses work?

Unlike a traditional signboard with changeable letters, digital signage requires a source of electricity and an Internet connection either wired via a cable, wireless, or cellular networks to upload graphics and messages.

In addition to the church management software that manages daily operations of your church, digital signage comes with its own CMS (content management software) that lets you manage the signage content.

One of the most significant benefits of a digital church sign is directly related to its software. While it might take an hour to overwrite your message on a traditional sign, one can change the message on the digital signage in just a few moments.

3) How much does digital signage for churches cost?

There are two significant reasons churches tend to choose to stick with traditional signs rather than upgrading to digital.

The first is the ease of use. Anyone can change a box of letters out to signage and spell out messages. On the other hand, digital signage has a built-in learning curve when it comes to operating the software and display the message on the screen.

The second is cost. For a traditional sign, you can expect to pay several thousand dollars, while a new LED signboard will cost you at least $20,000 – $30,000.

4) How can I get the maximum out of my digital church signage?

Below are the five ways you can get the most out of your digital signage:

Keep the information updated
Schedule messages from time to time
Make it more informative than eye-catchy
Spend enough time on the maintenance of the digital sign
Spread smiles by displaying humorous content