Blog Tag: digital signage solutions

How Much Does Digital Signage Cost? – An Exclusive Guide

Digital Signage enjoys immense popularity in the advertising and marketing landscape. They are more effective communication platforms for businesses instead of conventional ways of promotions.

Another advantage of considering digital signage is to present your product or services in a more modernized way that drives customer attention and engages them and eventually increases your sales.

The benefits seem lucrative. But, you might be stuck with how much does digital signage cost. Will it be too expensive? Or will it be fit in your budget?

This post will address this question of yours with all the required details. Are you ready to explore the overall cost of a digital signage solution? Let’s delve into it.

Key Elements of a Digital Signage Solution

The cost of digital signage solutions mainly depends on three elements.

These are very basic components of signage solutions that every digital signage solution provider will deliver to you.

There are a few hi-tech solution providers who offer you digital signage lifecycle management by charging extra. But, investing more is fair enough if you are getting a solution with outstanding performance.

You might be happy after knowing that there are digital signage solutions that are available for free. But, when you get something for free, it doesn’t hold much reliability.

A Complete Breakdown of Digital Signage Cost

Hardware

Display Screens

The display screens are one of the must have parts of a digital signage solution. You can choose your preferred display from different types of display screens.

  • Digital Displays/TVs
  • Tablets
  • Interactive Screens
  • Large Format Screens
  • Video Wall
  • Kiosk
  • Menu Boards

Now you might have so many questions when you have so many options like which display platform should I consider?, which brand should I prefer?, which features are necessary and unnecessary?, which screen size should I select? and so on.

You can find the answers to all these questions by yourself. All you need to do is, get better clarity on the below points.

  • Define your needs, goals, and budget
  • Select a highly impactful location to set up your display
  • Based on your location, you can determine the display screen size. Analyze the viewing angle, room size, wall space, etc.
  • Perform research on the different brands before making a buying decision about a digital display. Choose the one that provides advanced features within your budget

It is suggested to go for a commercial digital display instead of consumer TV to create a great impact on your target audience. You might find the commercial displays more expensive, but in the long run, your investment will be worth it.
Moreover, commercial displays come with more processing power, longer warranties, and a much longer lifespan. Thus, choosing a commercial display, you can go long.

Approx. Costing

Costing of the digital display depends on the resolution, brand, type of screens (commercial or consumer), and many other factors. But usually, a display screen of a digital signage solution falls anywhere $550 to $3000.

Media Players

Media Player is the basic need to stream your digital content on the display screen. You need to set up a separate media player for each screen on your visual communication network. There are three types of media players are available:

  • All in one solution – Such media players are built into tine display so you do not need to integrate any hardware
  • Plug and Play sticks – It’s an on the fly option if you want to have an inexpensive media player
  • Boxes – Media boxes are the best choice if you are looking for durability, massive storage, and faster processing power

You need to select the right option that fits in the operating systems you prefer, your budget, and the capabilities you look for.

Approx. Costing

The price of media players varies as per the specifications you prefer. An average cost of a reliable media player starts at $150 and ends around $400.

Mounting hardware

In the mounting hardware, you have many options to choose from. You have video wall mounts and titled wall and flat wall mounts, and ceiling mounts. First, you need to decide the location of your digital display screens and you can determine mounting hardware accordingly.

The mounting hardware is available in two different types: commercial and consumer. Again, we suggest you go for the commercial option to leverage better display quality and longer durability. Compared to consumer mounts, commercial mounts are more cost-effective and much easier in terms of installation, servicing, and making adjustments.

Approx. Costing

The consumer mounting hardware is available anywhere from $50 to $200. The commercial mounts are available at more than $200.

Installation cost

The installation cost is quite tough to estimate as every digital signage solutions provider change as per their terms and condition. Additionally, the installation cost depends on the level of customization you wanted to implement.

Digital signage producers understand the scale and scope of your business and deploy the signage solution accordingly. So, there is no standardization when it comes to the installation cost.

Approx. Costing

To install one or two simple screens, the digital signage solution providers charge $150 to $400. If you want to install large and complex signage, then it would cost you around $2500 – $11000.

Software

Device provisioning

Device provisioning is the first and sometimes most complex part of the digital signage installation. It requires to connect all your media players with all the screens to stream your content across all the displays.

As device provisioning is a complicated process, you need to invest more time and money. But if you hire experts, then you can easily connect the different devices. Using Android devices, you can leverage scalability as they support simple USB provisioning.

Approx. Costing

As we discussed above, device provisioning is a complex and time-consuming process, you have to invest a considerable amount for it. Every service provider charges as per their terms so there are no standard rates.

Switching over/integration

Whenever you want to change or integrate a new content management system or digital signage solution, it will be expensive as well as time-consuming. The key reasons for considering switching over/integration are, you need to consider undergoing changes and you need to make sure everything will be fine-tuned during the process of switching over or integration.

Hire experienced professionals who can take care of your all integrations utilizing their solution expertise.

Approx. Costing

The cost of switching over/integration does vary. It depends on the signage solution provider, what are the best prices they can offer to you.

Software learning

With the increasing usage of digital signage solution, there a lot of intuitive solutions are available in the market. While considering signage solution for your business, you either need to train your existing staff about how to utilize its capability or you need to hire new employees who are familiar with the technology.

Approx. Costing

It is a better option to train your existing staff if you feel they are capable enough to learn the technology and drive the results. Else, you need to hire experts by paying a high salary to ensure the smooth operations of digital signage solutions.

Content creation

To engage the customer, your team needs to create and publish fresh, exciting, and informative content on a regular basis. You also need to use stock images, fonts, graphics, and other digital assets in your content. Well, all these resources are available for free as well as paid. You can go with an option you prefer.

Approx. Costing

The cost of content creation depends on whether you want to utilize free resources or subscribe to the paid ones. If you want to use paid resources, then there are many subscription plans offered by different platforms. You can select the one that fits into your requirements.

Support and maintenance

Once the digital signage installation process complete, you need technical support to keep your software up and running. You need a staff that supports you whenever the solution faces complicated issues by resolving them quickly.

Most of the business owners ignore the support and maintenance services. Eventually, they end up facing service downtime. This impacts their marketing campaigns as the marketing team cannot run the advertisements.

There are a few digital signage solution providers who offer 24/7 support and offer maintenance services to ensure the solutions work effectively.

Approx. Costing

The support and maintenance cost of digital signage depends on various aspects that include the complexity and scale of your network. The service providers offer different plans where you need to pay a small amount for basic implementation, integration, and maintenance and a large amount for taking care of your multi-screen deployment and delivering robust performance.

Licensing

If you want to install a cloud-based digital signage solution, then you need to pay a monthly licensing fee. Such solutions allow you to access a wide variety of features such as templates, tutorial videos, apps, playlist managers, and 24/7 support.

The software is easy to integrate with your existing solutions, is easily scalable across multiple screens, and supports almost all the operating systems. You also need to subscribe to the other services that might be necessary to present your content more effectively such as stock photo libraries, Adobe Cloud, graphic design elements website, Chrome OS kiosk enterprise license, and more.

Approx. Costing

When you choose the high-quality digital signage software, you need to pay anywhere around $8 to $16 per month.
If you go with all in one digital signage solution, then the price starts at $7 per month.

You need to bear additional charges for the subscriptions you want to avail of. You can choose either a professional solution or free software.

Digital Signage Lifecycle

If you are planning to install a digital signage solution, then you cannot overlook the lifecycle of the hardware that is used in the signage software.

After a certain time period, you have to replace, upgrade, or repair the hardware. Of course, you need to invest money to set up IT infrastructure and a team to maintain the hardware compatibility and performance. It is better if you install in commercial hardware than consumer hardware. It might cost you more but you can use them for a long time.

Free Digital Signage Software

There are very few digital signage solution providers who offer the software for free. Well, you might be happy. But, these free solutions come with many hidden costs. They are least scalable, hard to learn, extremely clunky, and offer little to no support.

So, if your business scopes highly limited and you are not concerned about the software performance, then only you can consider this option.

In the nutshell

Xynage is one of the leading digital signage solution providers across the globe. The solution consists of advanced features, functionality, and integration that help businesses run their marketing campaigns and advertisements effortlessly.

We offer integration of the latest hardware and software with the least licensing cost. Moreover, we offer you round the clock support to address any of your concerns. Leverage such robust signage software at a highly reasonable cost.

The software is easy to learn and easy to integrate with your existing business solutions. We have integrated a robust Content Management System in the Xynage that allows organizations to change the content at any point in time and display that across all the display screens regardless of locations.

Are you ready to earn more by investing less in Xynage? Let’s connect

Frequently Asked Questions on Digital Signage Cost

How much is a digital sign?

The lower-cost digital signage solution is available around $15,000-$25,000. If you are looking for a highly customized solution, than it is available around $50,000. You have two options where you can either lease a solution as a way to finance them or purchase the software outright.

What is the best digital signage software?

The best digital signage solutions are Xynage, Scala, UPshow, Raydiant, ScreenCloud, Enplug, Rise Vision, TelemetryTV, ScreenScape, and more.

What is a digital signage player?

The digital signage player is also popular as a media player. It is a small computer that allows to stream the digital content on any public digital display. All the TVs, that you see in public places, are powered by media players such as stadium, airport terminus, hotels, digital menubar, digital directories, etc.

How does digital signage work?

The content you see in the digital signage is powered by a system on a chip or a media player that pushes the content to a digital display. To allow users to manage the content, the software offers a robust content management system either within the cloud or on-site to change the content on the fly.

5 Best Digital Signage Features that Boost Your Business through AV Integration

Digital signage has been changed the way industries share the information and promote their offerings. This makes it a widely adopted technology across almost all the industry verticals. The solution contains many advanced features and one of them is AV (Audio Visual) integration.

If you want to build seamless and efficient digital signage solutions, then make sure you have hired a commercial integration company. The reason being only pros can address all the challenges that come in your way while applying AV integration for your content.

AV integration is used in digital signage to make your content more appealing to the target audience and grab their attention. But, every AV integrators cannot have enough skills or tools to make the implementation successful.

Moreover, it becomes difficult for the sales team to promote and sell the AV solutions to digital signage providers if AV integrators are not compatible with traditional AV offerings.

The easiest way is to walk away from digital signage opportunities. Do you think it will be the right decision? You are going to lose a good amount of money. Of course, that’s not a wise choice to make.

Offering the advanced AV integrators, the pros can earn reliable recurring revenue. As the signage technology is evolving with each passing day, it becomes easy for AV integration provides to partner with digital signage solution providers and implement the advanced functionality.

How to Use Digital Signage Features for Effective AV Integration?

Digital signage solution provider and AV integration provider are continuously evolving the modern ways to help the clients attain their business objectives without creating extra tasks.

The right integration of signage and AV elements allows the clients to share great content reliably from the very first day of launching digital content. This also makes the business look like a smart and genius.

Let’s understand the top 5 digital signage features that allow for successful AV integrations that help businesses to grow exponentially.

5 Best Digital Signage Features that Simplify AV Integration

1. User Role-based Access Permission for the Security of Solution

Multiple stakeholders are involved in accessing the digital signage solution or AV system. The stakeholders belong from different functional areas and departments. For the successful project rollout, it is very essential to provide limited access to specific users.

Project lead or network administrator can use the granular user permission to specify the content control, features, and settings as per the user profile. IT manager is allowed to change the technical settings but he cannot make any change in the content.

It enables the businesses or franchise owners to allow the local managers to access the CMS to manage content-related tasks. Thus, he can update the content by considering the needs and desires of the local people.

User permission helps businesses to improve team collaboration. The permissions become more powerful when you combine it with the custom user roles.

User permission might not be very efficient for the project that has a very large group of users it is difficult to define separate permission standards for every single user. But once you define user roles, it becomes easy to create groups and apply access permission for existing and new uses in just a few clicks.

2. Automated Content Publishing

Nobody likes to wait to use the products or services they are ready to pay for. Similarly, clients want to use their AV systems right away. Thus, the automated content comes into the picture.

Using automated content, AV integration service providers can perform a job of content provider too. AV integration pros can offer an additional service named Content as a Service and earn extra bucks.

One of the essential features of digital signage is an advanced content management system that allows businesses to create and share content related to interactive shopper content, wayfinding, social media feeds, menu boards, and more.

Additionally, the solution allows businesses to customize the content and add their own branding over it. The digital signage solution also allows to update the customized content automatically with custom triggers.

3. Management and Monitoring of Multiple Digital Displays Remotely

Brands are using hundreds of or thousands of digital displays to show their digital content. Thus, they need to have a clear idea about the signage networks.

In such a scenario, they have to make sure whether certain screens play the specific content, if there are any issues with any screen then they need to resolve it immediately. As all the screens are available at different locations, they need to address such challenges remotely.

An advanced digital signage solution allows to manage and monitor your digital display through a centralized content dashboard. Users can view and schedule the content, track the health of your signage network by checking the device status in real-time, pull the usage logs, and diagnose the data.

There are many solutions that allow you to leverage free updates. When the updates install remotely and automatically, it reduces your on-site visits and minimizes the need for repetitive fixes or patches. This also saves a lot of time as well as helps you to make your customers happy.

Check out whether the digital signage solution allows you to check the status of all your display available across the world or you need to select the locations one by one. Another option to get an effective and quick overview of your signage network is a live map. You can consider that as well.

4. Compatible to Work for Diversified Industry Domain

While selecting a solution, make sure it should be capable enough to address the varied requirements of the different industry verticals. The best digital signage solution is tested against different use cases.

Rather than investing an AV integrator that fits for a specific project, it is suggested that you go for a powerful solution that you can use again and again for multiple purposes.

Moreover, connect with s reliable digital signage solution provider and establish a long term relationship with them. It helps your team to develop a better understanding of the solution and save your time for searching out a new signage solution partner for your new implementation.

5. Scalability to Meet the Expanding Needs of The Projects

When the project is in, the expectations are much focused. But, as a client engagement improves, the opportunities expand.

Being AV integration professionals, it is your duty to help the client in selecting the right technology based on their specific needs. You can also help them by suggesting different ways that help achieve their business goals. It allows you to leverage the project’s success along with client satisfaction.

Whenever the client wants to expand the project or add a location, you need to start everything from scratch. There are many reliable AV integration providers who are contently adopting the best media players that are easy for the clients to plug it in and add to the existing signage network within a few minutes.

When you use the same hardware (media player) constantly, it becomes easy to meet the growing project needs without investing extra time and effort.

Conclusion

Xynage is a feature-rich digital signage solution that consists of advanced AV integrations to help businesses to drive more customer engagement by offering the next level audiovisual impact.

The solution is used across various industry domains such as restaurants, multiplexes, retail stores, hotels, banks, corporate communications, and more. It helps the businesses to run their marketing campaign effectively, promote their offerings effortlessly, create a lasting impression on the customers harnessing the audiovisual potential of Xynage.

Do you want to install a robust digital signage solution having powerful AV integration? Connect with us.

How to Achieve Success through Indoor Digital Signage? 3 Best Experts Tips

After the introduction of indoor digital signage, the market for every possible business has been rapidly increasing and takes a positive impact in the future. If you are looking for the best platform to advertise, effectively reach your customers or enhance your customer experience, digital signage solutions perform the required advertising needs for your business. It comes with free digital signage software that supports all screen sizes and gives you the privilege of instilling your digital content like never before.

The trend of indoor digital signage has been showing an inclined graph since its inception. Not many companies were able to apply digital trends in their business promotion previously. But now almost all companies prefer indoor digital signage because they consider brand promotion is more important while trying to sell a product or service. A recent statistical survey says that more than 40% of shoppers get impressed with digital displays and change their minds at the time of purchase i.e. preferences get changed after they see the digital signage board.

The effect of social media has also taken its turn in changing the purchase decisions of 44% of customers. Almost 8 out of 10 customers enter the store because of seeing the digital display boards. In a study conducted in 2010 by Arbitron, Americans fall in love with these digital signs and it reaches a huge crowd.

They remember such digital content more than the advertisements shown through other digital sources. Finally, 72% of the population vote Yes for indoor digital signage because of the positivity and interest it creates in the consumer’s mind and also changes their buying decision profitably. You look at consumer behavior and consumers look at your brand performance and quality.

Benefits of indoor digital signage

Indoor digital signage advertising is a part of your everyday business needs. It offers proven benefits to your business by leaving a remarkable footprint in enhanced customer engagement. It also focuses on improved and easy-to-use technology, reduces the pricing aspect and brings cutting edge functionality to the workplace and consumer behavior.

1. Left with no option:

Some businesses may not have the feasibility of displaying outdoor digital advertising because some companies in different geographies may not allow outdoor digital displays as their rules may not allow that. In such instances, indoor digital signage advertising only helps. In case you have a shop in a big massive mall, keeping indoor digital boards attract customers and can generate immediate leads as well.

2. Benefits to customers and businesses:

Indoor digital signage brings a range of business encouraging benefits.

For businesses

  • The time-spending rate of customers goes up to 30% in stores
  • During checkouts, the wait time of customers is reduced by 35% with attractive digital boards
  • The sales volume takes a 31.8% increase and the average purchase amount increases by 29.5%

For customers

  • Indoor digital signage allows customers to browse digital catalogs and purchase without waiting for a salesperson to guide
  • If it is fast food or restaurant digital menus help in reducing queues
  • Displays that have touchscreen provide intuitive, gesture-controlled maps that get users with apt navigation of where they are going

3. It is damn cost-effective:

The price of indoor digital signage is falling because of new manufacturers and enterprises proceeding with flooding the market and creating high-quality screens more accessible than ever. The introduction of new technology also reduces the price of previously-introduced models or products.

4. Smarter technology:

With amazing and heart-melt content, you can change your advertising pattern according to seasons and scenarios and display for your customers.

With the integration of Artificial Intelligence and face recognition cameras, digital signage technology can identify customers and slideshow the most relevant content as per their age and purchasing history.

The provision of analytics functionality allows you to track people’s behavior in engaging with your digital signage, helping you increase the effectiveness of your content. But you have to understand that a lot of these features work well as per compatibility with the media player and software you are using.

3 successful tips for indoor digital signage

Every business wants to stay on top of technology such as digital signage. Though understanding the end to end concept of digital signage, it is also important to understand how well it works with your business. There are certain factors that you should consider when deploying digital signage into your business–maximizing space, branding and messaging.

1. Maximizing space:

This factor should be considered by retailers to get the most out of indoor digital signage. If they use it well, it helps in maximizing revenue gradually within a few months of implementation. But before incorporating, you should ask few questions to yourselves—where do your customers like to go or which section they prefer to walk, will customers see the display and which part of the place in the store will be distracting.

It is also beneficial if retailers use IoT tools, such as sensors, to maximize digital signage space because sensors can easily identify customer behavior towards a brand and how retailers get a firm grip on how customers walk throughout the store.

2. Branding:

Branding improves the image of your business and develops a strong relationship with customers. Now the visibility of physical displays has been going down with indoor digital signage coming up is overwhelming in the market. For example, poor content displayed using digital signage in any area scores high than a physical display with the same poor content, in a big mall. To make digital signage work well with your brand, you should answer for yourself the following questions:

  • How well can you describe your brand?
  • How should your display appear to fit with your brand?
  • How effective and what, should your content look like?
  • What methods do you use to a digital signage display to promote your brand?

3. Messaging:

The foremost need of digital signage is the content. Users, who fail in choosing effective hardware and software, also fail to understand the importance and necessity of eye-catchy content development. Good content should begin with simple but prompt questions such as who is your target audience, what kind of content resonates with your audience, how to develop catchy content and who takes the responsibility of content development.

Content is termed to be the best only when it is well managed, updated and active online. Only such content connects well with your audience and pushes them into action. If you can prepare good messaging and branding with an appropriate location, you can create successful indoor digital signage.

Conclusion:

Indoor digital signage is the current trend and the future of advertising and brand promotion. Staying in line with the trending technology grows your business and brand together leaving a positive impression among your customers. Displaying the right content will be the first step for achieving successful brand promotion. Keep your digital signage content lively so that your customers find it interesting every time they see any content display on the signage when they visit your place. Understanding your consumer behavior helps you plan the indoor digital signage for your business and generate a healthy consumer database for pitching in any further products or services.

Frequently asked questions

1. What is the difference between traditional signage and modern-day indoor digital signage?

Traditional signage known as static and digital signage known as dynamic, when compared with static signage, handling dynamic signage is quite simple and it allows you to update at any time with any content. Dynamic signage gives you more attraction and cost-effectiveness when compared with traditional static signage.

2. Whether digital signage is good for my business growth?

If you are involved in a business that requires frequent promotion and publicity, then your content also needs to be changed according to your digital marketing strategy. In such cases, opting for digital signage is splendidly beneficial to take upon. Digital signage is an excellent platform for educating your customers about your brand, product or service, at the same time, conveying important information through creating memorable content that leaves an impression of your brand on their minds.

3. What kind of content can I use for successful digital signage?

With the aid of digital signage, you are able to portray texts, images, graphic pictures, feeds, and so on which you feel essential to attract your audience. Have your ideas ready or if you have a good content creator who has good creative and presentation skills, create your content or approach the best digital signage company for creating content spots to use your assets. Digital Signage will help you showcase informative content or images in a better way. You can utilize this digital signage as a reminder, sending information to employees, to display customer testimonials/reports, and so.

4. Does digital signage Support scalability?

Of course, digital signage solutions are scalable and support your business growth extensively. You can set your business goals and make use of digital signage to meet your business needs and advertising expectations. Indoor digital signage blends with changing technology and helps by providing extra-ordinary options. With one single design, you can create multiple framework sizes of your content in various sizes of digital display boards. This, in turn, saves cost on your brand promotion as well.


19 Effective Ways to Use Digital Signage To Engage Your Viewers

Digital Signage is among the communication solutions that every business/organization utilizes it for promoting their products or services. It is a public display sign/content usually displayed in digital displays like LCD, LED, and so.

The ultimate goal of using Digital Signage Display by the business/organization is to deliver or to reach the potential customers by displaying targeted messages/products. Apart from that, here are the few other benefits shop owners can avail by using digital signage effectively.

Benefits of Digital Signage

When compared with all other existing marketing ideas, digital signage solutions are the latest fad and more practical way of approaching the target audience/customers effectively. Here are the lists of few vital benefits shop owners can avail by using this high-tech advertising/marketing system.

  • Flexible
  • Adaptable
  • Reusable
  • Attractive

19 Creative Ways to Use Digital Signage

Wondering about how to make use of the digital signage displays wisely for promoting your business/organization! Well, you are in the right place; here we have listed 19 creative ways to use digital signage displays wisely by the business owners.

1. Welcome with a Custom Message

Digital signage displays can be used as a welcoming board for consumers, guests, or employees with a custom message. This could be a great way of branding your business to the next level by reaching your business among the clients/consumers in a peculiar way.

2. Showcase a Product, Item or Service

Digital signage can be a great platform where business owners can visualize or display their products or service for reaching potential consumers. It is a potential advertising platform where owners can effectively advertise their products and services.

3. Sharing Information with Customers/Staffs

Business owners can use Digital Signage Displays as a perfect medium for sharing vital information among the staff and customers. The information might be personalized one or may directly link with your business product or service but it acts as a valuable platform for creating bonds with staff and customers.

4. Celebrations

Instead of celebrating an employee’s birthday or any other important functions, you can make use of the digital signage displays for sharing your love among your employees. Also, this will be a great way of showing how much importance the company shows on its employee’s work and commitment.

5. Share Social Media

There won’t be fun greater than sharing lovable events or moments with friends and colleagues. Start displaying all those fun-filled events shared by the employees or viral posts in social media on your office digital signage displays. This will encourage employees to be more fun and can lay a path to social campaigns.

6. Calendar of Events

Despite focusing only on the internal business’s event, both employees and employers should give importance to the events happening outside of the business. The digital signage displays can be utilized as an event displayer for both internal and externals for bringing those inside the office.

7. Easy Visualization through Mapping

Digital signage solutions have offered an awesome way for reaching business way beyond geographical context. With the aid of easy visualization and mapping technology, businesses can surprise or delight consumers and as well as the employees. By the way, it lay a strong foundation for business growth.

8. Displaying Breaking News

We are living in a busy world, where things are happening certainly fast. In today’s fast phased world, having a well-determined communication channel becomes inevitable. Therefore, owing to a reputable cloud-based signage software for delivering emergency announcements, breaking news, office meeting schedules to employees will be beneficial.

9. Showcase Business Story

Digital signage displays can be wisely utilized to showcase the business success/growth story along with consumer’s stories on using your products/services. This will elaborate on how your business product or service is valuable to your consumers. By doing this, you can steer your organization or business towards the success path.

10. Sell Ad Space To Business and Complimentary Services

When it comes to running a successful business, having a strong bonding with other business owners is an inevitable thing. Also, offering a complimentary service for your clients by displaying their ads on your digital signage boards, this will surely portray how much value you are giving to your clients. Besides, you build a relationship with new business owners by selling ads on your office digital signage displays and make some revenue from it.

11. Live streaming Events

If you want to stream your office events or gatherings with your staff, clients, or potential audience, then you can use this digital signage display for streaming the events lively. By streaming them live, you are able to engage with more potential consumers of your business and to show them how much importance you are giving to your office staff and valuable consumers.

12. Live Customer Support

Instead of sticking with the old school methodology on offering customer care support, you can try out an innovative way of handing consumers/customers through digital signage solutions. Customers can interact with the support staff of your business through the digital screen with the aid of live chatting software.

13. Sharing Health and Wellness Tips

Apart from just promoting your business growth and sales, you can use this digital signage display for sharing a useful social message of how to live a healthy life by offering expert tips on health and wellness to your consumers/customers. By doing so, you are able to promote healthy habits among your potential clients/consumers, staff, and so on.

14. Posting New Jobs and Staff’s Referral Incentives

Digital Signage Solutions can be used wisely for posting new jobs and to display referral incentive details for working staff to boost their referral activities. Also, job posting on digital signage boards will attract more potential candidates with the aid of creativeness. Also, as an owner, you may have a chance of getting potential candidates without spending much on marketing.

15. Showcase Reviews

Having a positive impact or building a trust factor is essential for owners to experience success in business. Showcasing the other customer’s endorsements or positive feedback over your business products will create immense trust among the people and enforce them to turn out as legitimate consumers for your business.

16. Event Promotion

Promotion plays a vital role when it comes to business success. Business promotion and business successes are directly proportional to each other. Despite spending a lot on promoting your business event or products you can simply utilize the modern-day digital signage boards for reaching your events/products to the target audience without any hassle.

17. Can Project Date, Time, and Weather

Instead of having boring wall clocks and calendars at your office, you can make use of a digital signage board for projecting the exact date and time along with various essential information like instant/latest weather reports to your employees. By doing so, your staff and consumers can feel updated with all this information and stay alert over the disastrous events.

18. Answering Top FAQs

Are you fed up with answering the same questions again and again? Try to be innovative by implementing the digital signage displays for showcasing the desired answers for the top FAQs which are often repeated by the consumers/customers. By doing so, you can clear the doubts of your consumers/customers without being exhausted by keeping repeating the same answers for every customer/consumer.

19. Generating Customer Testimonials

Well, testimonials and reviews from the consumers lay a strong foundation for growing reputation. With the advancement of modern-day technology, business owners can utilize their digital signage solutions for gathering customer’s testimonials over their business service, products, and so on. All those collected details may act as the perfect feedback for your business.

Conclusion

Besides, you can find a lot of unique ways and creative digital signage ideas for promoting your business products or services by simply surfing the internet. Utilizing the above-mentioned list of ways in office, you surely boost the communication/engagement strategies among the employees apart from just promoting products and services.

Frequently Answered Question on Using Digital Signage

1. Who Often Prefers to Use Digital Signage?

The flexibility and easiness of digital signs are the great things that trigger almost every sector including, retail sales, Tourism, Marketing, Health, Education, Media, entertainment, public, private, banks, and so on. Digital signage helps businesses/organizations to drive the attention of the target/potential customers.

2. What do I require to Setup a Digital Signage Display for my shop?

In basic, you will need two primary components for setting a digital signage display.

  • Digital Display Unit (LCD, LED, Projection Display, and so)
  • Digital Display Software

Besides, the modern digital signage system not only displays the content instead it has become a sensor that collects the viewers’ details with the aid of using signage audience Measurements and by using various analysis tools.

3. What Kind of Content Shall I Show in the Digital Signage Unit?

You can use any type of content for promoting your products and services. A digital Signage display unit is capable of showing a wide range of content including all video formats, all image formats, all animation formats, simple text content, and so.

4. What Would Be The Future Of Digital Signage?

Currently, digital signage solutions utilize touch screens for interaction however experts predict implementation of advanced interactive medium like speech recognition, motion sensors, gesture recognition, geo-location-based interactions, and so on.


How are self-service kiosks changing consumer behavior?

Self-service technology has been leaving a transformative effect across the globe, especially on consumer behavior.

The advantages of using digital kiosks in customer service are becoming increasingly prominent.

Now, when you can visit your favorite restaurant, you’ll be able to order food via a touch screen kiosk and get the food straight to your table rather than ordering at the counter.

You can even ask for particular ingredients to be removed or included from your order.

This raises an intriguing question: how is this change going to impact customer behavior, and can we expect to see the trend get away from face-to-face consumer service?

The answer is, yes! According to research from Markets and Markets, the interactive kiosk market will be worth $32.8 billion by 2025. It is clearly a quite significant trend in consumer service, but could it also result in a shift in when we make purchases, how likely we are to spend money, and how often we make them?

Regardless, the answer appears to be yes.

Below are some of the ways self-service kiosks technology is profoundly affecting consumer behavior

1 – Better customer satisfaction

Self-service technology was developed to increase convenience, and that is what self-service kiosks at stores and malls are doing.

Among customers who love to do things for themselves and have control of all situations, the technology could not have come at a perfect time.

It speeds up the service delivery, reduces delays, and eliminates the stress related to waiting.

Research by Taylor and Francis leads to a “significant and positive relationship between self-service technology and loyalty, service quality, and behavioral intentions.”

The outcome is usually happier consumers who are more willing to try the service again, leading to boosted sales.

2 – Eliminating social pressures

It is common to feel self-conscious while ordering food at a restaurant. For example, you may feel socially constrained into ordering a smaller meal than you would like from a QSR as you feel like the person at the counter might judge you.

Self-service kiosks remove this social pressure, allowing consumers to pick whatever they wish without the risk of judgment.

Another advantage of this is that it tends to increase the average expenditure for consumers. As Jackie Prange from TouchBistro points out, “one of the most significant benefits of this consumer-facing technology is the effect it will have on your average expenditure.”

Not only does self-service kiosks help consumers feel more comfortable, but it can also have significant positive effects on profits and ROI.

3 – An uptick in “special instructions”

This is quite interesting. When people approach the counter, they usually merely describe their order in as few words as possible.

However, when interacting with self-service digital kiosks, they seem to go into more detail. On average, there is a 14% increase in special instructions when customers use those machines.

There are several potential reasons for this. It is possible that consumers do not yet trust self-service kiosks to understand their orders. Or maybe it is the judgment-free environment?

Professor Buell says that it is a combination of the judgment free-environment as well as the fact that customers feel that because machines do not get worn out or tired, they can feed them as many instructions as they like.

4 – Risen market share for challenging to pronounce items

Studies conducted at the Duke’s Fuqua School of Business, National University of Singapore, and Rotman School of Management show that when a store changes to self-service from face-to-face, more orders are recorded for products with difficult pronunciation.

For instance, in liquor stores shifting to self-service technology has been shown to grow orders by 8.4%.

According to researchers, the primary reason for this is that customers fear to appear unsophisticated or being misunderstood in front of the clerks. Self-service kiosks remove that fictional fear from them.

Final Thoughts

Although the technology faces a plethora of challenges, there is no doubt that self-service kiosks and digital signage solutions are an amazing tool for companies as well as digital consumers.

Self-service kiosks are expanding quickly as consumers enjoy not only the efficiency and convenience but also prefer the flexibility and freedom to customize their orders that match their specific preferences that are offered by these digital kiosks.

The bottom line is that these machines generate not only happier consumers, but also boost expenditure and ROI for small, medium, and large business owners.

How does digital signage for hotels enhance the guest experience? [Top 10 use cases]

If you take a look at the hotels a decade back, you’ll notice TVs only in hotel rooms and probably a single screen in the waiting or reception area.

Now, many hoteliers are striving to bring innovative solutions to their hotel. One of the ways they’re doing this is via digital signage. And they’re doing it to move forward into a new connected hotel space, which means more than just putting a few displays up on the wall.

Today’s travelers are heavily dependent on digital mediums to make their travel experiences more enjoyable. They often have higher levels of technology at home, and they expect the promised a “home away from home” experience to be digitally the same, if not better.

Imagine how they planned their travel. They ordered a taxi from an app, scanned the boarding pass on their smartphone at the airport, went direct to their pre-rented car, and then received alerts to itinerary changes over their smartphones.

By the time your tech-savvy traveler arrives at a hotel, they expect this digital experience to continue.

Top 10 digital signage for hotel use cases

1 – Entertainment

Digital signage for hotel must keep evolving if it is to be useful. Infotainment and news on digital screens were only going to cut it for so long.

Today, guests turn to screens as an origin of relevant, personalized entertainment. With the right broadcast license, hoteliers can also play a film from Netflix in the waiting area.

It could mean adding a YouTube playlist, travel guides, or reviews. When you want hotel guests to stay longer in a hotel bar, restaurant, or lobby, or when you want to reduce their perceived wait time, entertaining digital content is the way-to-go.

2 – Advertisement

You can use the screen partition feature to play ads and show useful content alongside. Moreover, advertisers receive high returns on view rates.

Playlist scheduling or split-screen are two ways to do this. The former allows you to schedule useful and engaging content mixed up with ad displays from sponsors. In the latter, you can use zoned screen displays to pair ad content alongside real information.

Hoteliers also have the benefit of being able to make advertising content more valuable. Local bars, restaurants, and attractions can place advertisements on digital signages to share information, directions, and offers to hotel guests.

3 – Emergency response tool

Digital signage is a fantastic emergency response tool. In case of an incident, guests can be warned by sending out messages across all screens with a click of a button.

This is a quicker and more efficient public way to get every guest within the hotel to recognize a potential hazard or danger.

Such messages can be blended with audio to reach those with limited sight or hearing capability. Notices can be arranged in advance or can be written, uploaded, and delivered on the spot.

Digital signage is a network with multiple applications, such that in an emergency, it can become your most essential communication tool.

4 – Travel information

When we are traveling, time is often of the essence. This means that travel delays can be awful and can demolish even the most well-organized plans.

Digital signage hotel solutions can share real-time travel updates, which can make a massive difference to the guest experience.

Guests can view live travel updates from nearby trains, trams, and subways, and more. Based on this data, they can organize their plans much more efficiently.

5 – Wall art

While digital screens are high at providing information, we should not ignore their function as flexible art displays. In the healthcare sector, digital wall art is being used to spur better health and reduce nerves.

Within a restaurant, bar, or ambient space, digital displays are a great way to create a distinct look and feel that will set the scene for the guests.

Their flexible nature means you can develop seasonal displays, turn your walls into a unique setting, depending on who is in the hotel at that time. You can also change the look and feel of your digital signage space as often as you like.

6 – Personalized virtual concierge service

The idea of the concierge services in hotels is that you get any information you may require instantly. But the concierge has always been only human.

As much as they cram up, you could still ask questions, for which they do not have answers. When you introduce a digital screen, both the guest and the concierge, have the data they need at their fingertips.

It also implies that the right person should be on hand at all times to answer questions. Hoteliers do not have to bother about break times or having a concierge with distinct expertise because the digital screen has it all.

7 – In-room services

Many hotels still use traditional digital signage techniques to please their guests showing a “Happy Anniversary” or “Happy Birthday” or “Welcome to the hotel” sign.

Hotels still using these outdated, irrelevant displays are missing an opportunity. With the rise of cloud-enabled digital signage solutions, every display in the hotel can be controlled from a centralized system.

This makes grouping displays and applying modifications to them all simultaneously, quite easy. On the other hand, personalization is far more feasible.

For example, wouldn’t it be more appealing if, on entering the room, the guests saw a personalized welcome message, hotel’s Instagram feed, latest headlines, and live dashboard of travel information?

8 – Welcoming guests

A fantastic guest experience demands engagement, but taking each client through the list of selling points might take a while. On peak days, digital signage becomes a helping hand for staff members.

Real-time welcome information showed on the screen could include check-in wait times, local travel updates, restaurant opening hours, and even offers or upgrades available. While customers are waiting for a taxi, or to check-in, they get prime viewing seats on everything the hotel has to offer.

9 – Frequently asked questions

Hotel digital signage screens are a fantastic way to present the most frequently asked questions by customers and answer them before they ask the hotel staff.

This can include everything from breakfast schedules to pet policies to hotel check-out time displays. Posting such content in a question and answer format guarantees that at least some of the guests will be helped before engaging a staff member.

10 – Automated check-in

Check-in is undoubtedly a pain point in the hotel visitor journey. If you can make your digital displays both useful and entertaining, inevitably, this reduces negativity associated with that vital first impression?

Assume that a visitor has entered your hotel. His eye is naturally drawn to the digital display on the wall. Of course, the guest knows he can use the regular check-in desk if he wants to, but he will use the screen to check-in instead because of the long queues.

Verdict

The possibilities for hotel digital signage are immense. It creates an avenue to uplift the guest experience, reinforces the brand, improves staff efficiency, and drives additional profit. With digital signage solutions, the improvement is instantaneous, delivering a strong ROI.

Digital signage for Hotel – General FAQs

1) How much does digital signage cost?

Digital signage for hotels costs quite less than static displays. A digital signage solution like Xynage can cost you about $1000 per location.

2) What are some of the notable benefits of digital signage for hotels?

The five most significant benefits of digital signage for hotels are:

  • Higher retention rate
  • Increase in revenue
  • Digital Connectivity
  • Reduces operational cost
  • Easy to deploy

3) Which digital signage software is best for my hospitality business?

Xynage is one of the most prominent digital signage software and hardware services providers. It runs on the Android Operating System and comes with a stand-alone device that connects with your screen.

4) What perks do I get with Xynage – digital signage solutions?

You can add HD videos, social media feeds, scrolling images, multimedia slideshows, YouTube playlist, tickers, and more.