How to Improve Employee Communication with Digital Signage? [18 Proven Ways]

Digital signage not only serves the purpose of more than commercial displays. Even you can make your workplace better with digital signage by making it a channel of internal communication across your organization. Along with improving good digital signage employee communication, the technology allows you to focus on improving employee collaboration, engagement, alignment, and even the basic level communication as well.

If you have the right technology, it can change even unheard messages to the next level. This provides an enhanced workplace communication digital signage to your employees and the organization.

We all know how companies are emerging and blooming in the market. To manage the staying competition, you need some new inventions to keep coming to beat the heat. To make this possible, definitely, as an organization, you require a robust network of extraordinary communication practices and tools, which digital signage can do this work for you.

18 ways of how digital signage helps improve employee communication

Some may find it crazy to read this article, as it talks about general aspects of digital signage and how to approach it. Yet, only these are the ways that you can consider and implement whichever is suitable.

#Employee connection

1. Allow employees to come up with ideas

You never know who has a great talent and what that talent can do to your business. The traditional way of conveying ideas restrict employees from speaking out because they have to communicate only with their direct managers or to their peers hiding behind the bush. But with the arrival of digital solutions, the activity has been made easier and flexible as well.

Employees can now provide their business ideas in the software that directly goes to the manager’s approval and upon approval; it can be displayed on the digital signboards. This is one way of developing employee empowerment that gives them a trust that somebody is there to hear them up.

2. Let employees know their co-workers

With digital signage, you can create a strong platform among employees of the same organization and know each other well. Many of your employees may have joined for a particular designation but would be interested in some other area of specialization.

By knowing each other, they can take steps to move forward when you announce internal job postings. Though skillset and experience are mandatory, still it automatically lets you know who suits the post best.

Using digital signage, you can display employee profiles that have name, department, achievements, fun aspects, personal aspects, etc. according to the organization culture. You can even use digital signage solutions for promoting an employee. It helps you assess them correctly and ensure the right person gets the promotion.

3. Connect the software to your internal social network

Internal communication strategies always work well with employees. Be it feedback, global announcement, rewards and recognition, budding entrepreneur motivation programs, and so everyone should know it.

No employee likes to go for a traditional approach to employment and internal growth. Moreover, internal communication has a positive outlook on the company’s hierarchy due to the free flow of information and ideas in every possible direction.

#Engagement

4. Circulate a digital version of your company’s newsletter

Rather than spending time sitting and reading newsletters at the desk, employees like to view it as an e-newsletter because they can read it in their leisure time, and whatever it has been published in the newsletter goes into their mind.

The average click rate of the digitized newsletter is 14% overall. You can add as many columns you want in the newsletter and make it sweet and short. The design looks attractive in digital rather than printed copies.

5. Publicize special internal events

You might have arranged for an internal event at your company and send the invitation to employees across through e-mail. Not many can remember about it. An event becomes successful when it gets feedback. Digital signage can reach your event to your target audience by making it visible wherever they are inside the organization.

6. Conduct a teambuilding quiz

Your employees should know about your company completely. You can use digital signage to run a team-building quiz that encourages employee alignment with the company, brand story, history, personnel, etc. You can use the digital boards to display the winners of the quiz, which, in turn, motivates those who do not show interest.

# Well-being

7. Entertain healthy behavior and wellness

Keep your staff healthy and happy so that they will act more productive. Give surprises by offering wellness-related perks so that your staff might eagerly look at digital displays to know what it is. It could be a food item, fruit, or fitness-related vouchers they can utilize for the entire day. This will reflect on their behavior with on-boarding new employees and take ownership of educating them about the company.

8. Update the office environment

Providing a great and pleasant office environment shows the impact on higher productivity and interest in work, of employees. Digital signage can not only be used for displaying official pictures or engagements. You can even display pleasant pictures that keep employees’ mood intact at work.

10. Establish fun at workplace

Display digital boards with humorous acts; it could be in images or videos. Nowadays, employees love to have fun at the workplace with digital signs. But make sure that it does not go beyond restrictions.

#On-boarding

11. Provide training videos

It is a known fact that effective training is very difficult to achieve. But with digital videos, it is a unique thing. Most companies have an in-house digital video production team to make effective videos for employees to get the best out of it.

12. Perform a skill-based learning program

You can choose any topic or technology related to your business and display information and facts and its usage on the digital board. This will develop an employee’s skills regularly and keep them up to date.

13. Show employees, they are not alone

An employee may have many questions in mind and thinks that no one else has asked questions and may show hesitation. You can display the list of questions and answers, along with those who have raised them as well. This will make others feel that they are not alone.

14. Keep reminding about the internal knowledge base

Whenever you have a huge hiring plan, first make use of your employees to refer resources because it yields quality resources. You can display the information on digital boards with all details specified under the position open.

#Alignment

15. Showcase employee contributions

Use digital signage to display employee contributions by announcing star performer of the month, quarter, etc. so that others get motivated, which again improves the employee productivity and quality of work.

16. Talk about your company’s brand story often

Display pictures and videos of your company’s internal products through digital storytelling. It influences your employees and spreads through word of mouth communication that helps in generating sales.

17. Highlight the company’s achievements

Display about the company’s achievements and make it visible for all employees so that they get motivated and give their best for the company’s well-development.

18. Explain your company goals

Like how it is good to share your company’s achievements, it is also important that you share about your goals before you achieve them. Then only it keeps your employees motivated and contribute as much as they can.

Keep those company goals you share with your employees focused and in a positive manner so that it drives performance and allows everyone to be on the same page.

By sharing your strategies through digital signage, allows employees to think from your shoes and come up with suggestions or feedback, for you to consider and postpone for the next. Moreover, it ensures transparency between you and your employees.

Conclusion:

Hoping you received a good piece of information about digital signage and how to implement it effectively for your employees. Feel free to contact our customer support agent for any queries on digital signage.

Frequently asked questions on How to Improve Employee Communication with Digital Signage:

1. How digital signage fits into my workplace?

Digital signage is a versatile solution that not only helps in modernizing your organization and giving a new look to it but also to make employees know about the company and what they do. Any company can incorporate digital signage for better employee communication and empowerment.

2. What are the benefits of digital signage?

First, you get brand consistency; second, it is easy to set up and easy to use as well; third, it delivers engaging dynamic content; fourth, it ensures proper workforce communication and finally, it improves the reach of communication.

3. Why should I go for digital signage?

The primary reason is it is cheaper than print media and provides the ability to receive more responses. Also, you can change the content according to changing moods and reflects immediate changes or communication.

4. Will it cost high to implement digital signage?

As mentioned previously, it is cheaper than print media. All you have to do is work out on the cost requirement of software, hardware, content, and promotion management so that you get to the endpoint.



Top 6 examples of digital signage for employee communication

When you hear “employee communication,” what comes to your mind first?

Slack, HR, too many meetings, email chains, company intranets, and newsletters.

If you ask us, an obvious answer would be digital signage solutions and how digital displays can engage, improve, and make internal communication much more comfortable.

However, for most corporations right now, this just is not the case.

Companies haven’t been much investment into enhancing the employee experience but, with the rise of collecting achievements such as “Best Places to Work” and “Employee-friendly Company,” this trend is changing.

Excellent communications matters, and employees have now become the core of the institution. Every study of a successful enterprise showcases and supports how company culture is influenced significantly by how aligned staff feels with organizational goals and how much do they know about them.

The problem with email is, nobody has the time to read it. Slack is relatively too short for big news and announcements. Wikis and Intranets feel somewhat forced – are your employees genuinely engaged with the content there?

Benefits of digital signage for employee communication

The advantage of using digital signage for corporate communication is that TV screens are significantly visible. More than half of the offices claim to use digital screens in their communications strategy to communicate with their employees to share notices, give feedback, and provide data from customers. So why is that?

1 – Screens grab the attention

You can’t unsee a massive display that is on the wall, playing content every single day. Digital signage is assumed to have a recall rate of around 83%.

When you consider today’s short attention spans, that’s quite high. Our eyeballs are naturally drawn to movement and motion.

As a digital generation, who have seen TV throughout their lives, we have learned to be hypnotized by the digital displays itself.

2 – Screens communicate critical information quickly

Digital signage content is eye-catchy. It is not popping up in your email inbox when you are trying to get some work done. Moreover, you don’t have to decide to read or open it.

It is just there, hanging out on the wall while providing valuable information that you can consume as you grab a burger or take a break from your work.

3 – Help employees understand “WHY”

Digital signage helps employees to realize the company’s vision and mission statement and live with it.

Of course, employee communication strategies are only worth it if your employees are taking advantage of them. Digital signage benefits employee communication as it receives information out of silos and makes a point of entry quite low.

4 – Share information to everyone

Unlike an employee communication tool where you have to pay for every user, digital signage follows the one-to-many approach. A digital display in your office is visible to hundreds of employees.

Whereas tools like email and Slack send information to a few chosen people, digital signage opens up communication and brings more transparency.

Top 6 examples of digital signage for employee communication

1) Update meeting room booking systems

Setting up digital signages to showcase meeting room bookings will simplify employee communications. Small screens placed outside meeting rooms can help employees book rooms and check who is using a room at the time.

2) Share company dashboards

The internal data dashboard focuses on just the essential numbers for your business. It is updated each day automatically and generates charts that track your progress against the forecast.

This is a crucial piece of content for your employees. How can they worry about the numbers if they can not see them all the time?

It also helps you celebrate each time that an MRR creeps up, and what better way to remain focused than having this up in the office for each person to see?

A dashboard does not have to be monotonous statistics either. You can design a dashboard of anything you wish. You can display top performers, gamified sales targets, or also a goods deed dashboard where employees can submit acts of goodness anonymously.

3) Display social media feeds

Corporation updates are all pretty well, but always remember to mix up your content and leverage how exciting and personalized digital signage can be.

Social media managers are considered to be the closest to your customers. With digital signage for employee communication, you can bring everyone closer to your customers.

Use the Twitter search to enter your company’s handle. This will show you precisely what people are tweeting about your company. Add that in TripAdvisor ratings and Yelp reviews.

Create a Slack channel for client feedback and have it playing on the screen. Pop up that month’s client testimonials by designing a quick digital sign or an image.

4) Uplift employee engagement

Digital displays are great campfires around which the employees can form close bonds and share their personal experiences and stories.

Add collateral from the latest corporation events, celebrate birthdays, and congratulate promotions! Use complete transparency and announce organization updates, visions for the future, and figures.

5) Share digital noticeboards

A study from McKinsey discovered that for organizations where employees feel more connected, productivity improves by 20-25%, which is quite significant.

One of the ways employees can feel more connected is by their input. Asking an employee to submit a blog post or a newsletter might be a lot – but a simple notice isn’t much to ask for.

You can use it for happy birthdays, gentle reminders, invites out to lunch, celebrations, and quirky anecdotes.

You could even organize an “ideas board” where employees can send in their ideas, an excellent way to let every employee have their say and increase conversation within your office space.

6) Communicate across multiple offices

Have more than one office buildings? Well, you will not need more than one signage strategy. You can set up displays from any location within the same account and schedule them within playlists.

This allows you to produce different content for different offices, all connected under one network.

So maybe the social feeds and sales figures will differ, but the main themes and notices can be the same. While communicating with your employees, you can show content personalized to your employee audience, regardless of their office location.

Conclusion

Digital signage for employee communication has been gaining importance ever since its inception. However, it is still not quite popular in some of the third-world countries like India.

If you are looking forward to increasing your employee performance, you should contact our experts right away. At Xynage, we have all it takes to layout a stable and simple digital signage for employee communication.

Digital signage for employee communication – General FAQs

1) What are some of the biggest benefits of digital signage for employee communication?

Digital signage in the corporate world can help you to increase employee efficiency, communicate important information quickly, realize their purpose in the company.

2) What are the best practices for corporate digital signage?

When it comes to producing an internal communications plan and rolling it out onto a display, there are a few best practices that can help.

  • Update content regularly
  • Gather feedback
  • Use the screen to carry out multiple actions

3) What perks do I get with Xynage?

You can add HD videos, tickers, social media feeds, scrolling images, YouTube playlist, multimedia slideshows, and more.

4) How much does digital signage for employee communication cost?

Digital signage for employee communication costs quite less than a static display. A digital signage solution like Xynage can cost you about $1000-$3000 per location.