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How Interactive Signage Depicts About Coronavirus Awareness? – An Insight

Coronavirus is the hardest hit than any other viruses such as Ebola, SARS, etc. that has affected many lives and shook the entire world. Talking here about Interactive Signage, in this aspect, does not help the dead and affected tolls until now. We do not know where it started but now, the confirmed cases count to 1,098,762 with death cases counting to 59,172 overall, which you can never imagine happening again.

Coming to the actual point, how interactive digital signage can be an aid to spread awareness about COVID-19 measures, and what would be the best interactive digital signage method we can follow for areas that are less exposed to interaction. Before moving ahead, let us know what is interactive digital signage all about?

What is Interactive Signage?

Digital signage enables interactive digital content in public places to create awareness or knowledge about anything that requires more importance. In other terms, the interactive digital signage is also called digital out-of-home advertising (DOOH). In previous days, publicity was happening only through posters and word-of-mouth. But people are now transforming into the digital world and trying to understand how digital content can connect with them in real and change their lives to the best.

Let us look into this aspect in detail in the following section with respect to controlling or preventing further Coronavirus outbreak.

There are three points that this blog would cover for everyone’s benefit such as the difference between Coronavirus fact and fiction, how real industrial checks can help prevent the disease from spreading and what henceforth preventive measures can be taken as a proactive step to stay away from the dangerous Corona outburst.

Fact Vs Fiction of Coronavirus

These are some common things observed and notified to people as health-measures though all are required to have their self-hygiene activities for keeping away from this endangering condition. It tells you what kind of items one should be careful to not be affected with Coronavirus.

Should we avoid touching packages or goods delivered from overseas and stop all hardware deliveries?

With scientists’ long observation on Coronavirus, it does not stay on surfaces or any open forum for a long time. It even passes away within a matter of minutes or hours if living outside a host. Estimating the time it takes for a package delivered from overseas, it may take at least two to three weeks from the day it is shipped. So it clearly states that Coronavirus does not stay on the outside of the packages anymore, and you can touch or receive those packages very well.

They say that touch or contact is the most critical one of spreading Coronavirus with surfaces, people or objects. Is touch more dangerous than a human interaction to cause the Corona disease?

Definitely, touch is not at all an aspect of the virus spreading into oneself. The most crucial activities such as severe coughing without any safety in front of others or sneezing before your family or friends may spread the virus easily into them though they do not have physical touch with you. As per the instructions given by the researchers, this deadly virus spreads through an infected person’s droplets and by shaking hands with the presence of droplets. It takes eyes, nose or mouth to enter the body and spreads as fast as it falls on the air and the symptoms of this transfer are seen in patients within 2 days of virus spread.

Coronavirus is too powerful to control and in such conditions, how sanitizers and other hygiene disinfectants support prevention?

As previously explained, viruses themselves do not last long on the surface for more than minutes, and so health experts say that Coronavirus is not something too powerful that cannot be destroyed. First of all, it is not an airborne virus. But for the safer side, you can clean any kind of surface with a simple disinfectant that surely breaks the virus outbreak chain.

Industry reality check

There are previous instances of a virus spreading through touchscreens of restaurants, supermarkets and several other businesses that have digital options for ordering food, groceries, etc. in their outlets. It was also reported that in one of the popular burger king’s outlets, the same touchscreen digital machine was used to order food and after observation, it was found that the touchscreen had formed viruses and bacteria, though during initial stages, were not found harmful.

But in later stages, people who visited and used the outlet’s touchscreen machine had a loss of appetite but there was no drastic change in health.

Now because of the Coronavirus outbreak, food chains and supplies have been restricted; people are allowed to enter the restaurants for a take-away or to obtain door-delivery. Lockdown has been imposed to initiate social distancing and keep everyone safe from the virus. Almost 99% of the companies and industries have been supporting the lockdown because life is more than business is what even they think. Moreover, with online delivery, buying groceries and other essential needs have become easy for the public and keeping them at home safely.

Locking down is considered as the best and safest practice in the due time and hence, businesses experience a slowdown of sales and delay in the manufacturing of goods and services. We need to admit the fact that Corona has caused massive damage and the reality is it lacked foresight, proactive and strategic practices for technology providers and the industry overall.

Future proactive measures

Corona is not a disease that goes off in the state very soon. It can re-emerge any time and has to be considered a crucial one and life-risky thing too. Because we do not have an antidote for the virus, it can create harm and also lead to death anytime. So it is recommended to follow these measures to be safe without losing a life.

Be prepared with health-centered notes and high-end proactive

When you take business, proactive and preparedness is always required so that you can face any kind of challenges that you come across and do not fall in revenue and confidence. Similarly, when it comes to health and security, you should have high caution on what you do and what you cannot do during such an outbreak. Let us see what such health-centered preparedness you should have as a control measure for Coronavirus.

Accept and listen to the truth broad-mindedly

During this outbreak, there is a high possibility of spreading rumors about health hygiene and the number of people affected. To bring a change and make people aware of what actually Corona is, display interactive signage boards that talks more about how the disease spreads and the dos and don’ts at this time. It can be an effective one-liner or simple step-by-step approach that goes into people’s minds deep down and following the rules or precautions definitely saves more people being affected by Coronavirus.

Display your interactive displays with how to use disinfectants over touch screens wherever and whenever they use.

Strong disinfectants

In critical crisis conditions due to Corona, mostly hand sanitizers and hand washes may go out of stock. Under such cases, you can make your own sanitizers, which are alcohol-based and pour it in an automatic dispenser that really helps save yourselves from this hectic scenario.

Implement interactive technologies by avoiding touch and change disaster into a creative opportunity
When phones and other touch screen devices have the chance of spreading the virus, thinking out of the box and creating creative opportunities surely helps in this case. Make display boards in an interactive way that gives the feel of having a mobile phone and reading through the digital content. Now public digital signage and kiosks have completely adapted in our daily lives and we should make some best out of it rather than being an idol.

Conclusion:

Nothing is impossible in this world and you are not too late to be an initiator of a wonderful innovation. Information is wealth is what we learned, and spreading COVID-19 measures through Interactive Signage is always like an incentive added to your pay.

Frequently asked questions

1. What precautions should you take to prevent Corona?

Follow these things to keep yourselves away from the Coronavirus:

Stay at home
Maintain social distancing even at home
When you go out and come back home, use hand sanitizer to keep your palm clean or wash your hands with any alcohol-based hand wash
Cover your mouth and nose while you cough or sneeze so that others next to you are not affected

2. What are the benefits of digital signage?

Digital signage lets you deliver breaking news in real-time, modify anything on the screen that has already been displayed, display multiple items on the screen at the same time, avoid design, printing and distribution costs and improve business revenue by leasing or renting display space.

3. Is there any Mandate Components required of digital signage?

Yes! You need a LED display, media player, content display software, networking, and mounting.

4. What is digital signage?

Digital signage is an affordable and cost-effective channel for improving the customer’s experience with a dynamic display and variable content monitored over a network and updated in real-time.

A Brief about the advancements in interactive digital signage

In the advertising industry, digital signage is gaining huge popularity across the world. Digital signage is not only personalized and flexible but also provides excellent customer experience. According to the studies, it might boost your brand awareness and maximize your business sales so it is the best option for your business development. It assumes a vital role for the enterprises. If you are a business owner then you can take advantage of the interactive digital signage, because it provides timely information. It creates an excellent and rewarding brand experience for its users. This kind of technology might allow viewers to interact with the signage and figure out the information which is relevant to them.

Things to know about interactive digital signage trends

Interactivity is one of the biggest advancements and you can personalize it based on your needs. Now a day technology has improved a lot and digital signage is getting completely closed to achieve your business goals.

Touch screen displays: At present, people are constantly using Touch screens and try to take advantage of an interactive digital signage touch screen that could be useful to you. Using this technology might offer clients personalized and quick content that you want. It is making the customer experience easier and faster due to the new revolution in the digital signage industry.
Interactive content: It is coupled with the Touch screen display and it could be proven to maximize customer engagement and allows you to connect to the brand or product. Nowadays, all kinds of business people might produce interactive content for engaging a wide variety of audiences. Polls and quizzes might offer valuable customer analytics and gather contact information to get further marketing.
Personalized content: Being able to customize content is considered a marketer’s dream. The majority of the retailers are closed to that dream by utilizing cookies to offer customized advertisements to each person. As we know, digital signage is the brick and mortar which is equivalent to using cookies.

To know about sub-segments of the digital signage

There are different uses of the digital signage available and it is widely used in many applications such as

Internal information: Proper digital signage might convey necessary news or corporate messages, safety information, meeting room updates, calendar events or display real-time health.
Public information: Suppose you have been stuck in the traffic then digital signage is beneficial to you. At the same time, news items, traffic information or directions are really useful to your journey.
Advertising: It is widely used for directing the potential customer’s attention and promoting brand/service. With third party advertising and digital signage, the board might provide you an alternative to bid for signage space to promote the brand or product.
Improving the customer experience: When you are walking in the airport, supermarket, zoo, park, museum or other cultural attraction, digital signage could be used to provide demonstrations.
Influencing decision making: Using digital signage is one of the best ways to maximize dwell time in specific areas or items, persuade clients via offers or discounts.

How is digital signage beneficial for business?

In a technology world, staff or students are willing to pay attention to the visually-driven content rather than paper notes or text-heavy emails. Fortunately, internal communication could be enhanced by sharing necessary information on the digital screen, removing inbox clutter, lost memos and making better engagement. If there is no other information to share then you can use the screen for presenting wonderful artwork or imagery which boosts employee positivity or engagement.

On the other hand, interactive digital signage is often overlooked but it might hold the potential to maximize productivity at the offer. With the help of the best interactive digital signage, you might relay emergency messages with all staff members at your office. At the same time, it might allow you to communicate directly with the student, staff, and visitors in a chemical spill, bad weather, fire or other kinds of safety threats.

A small business might use digital signage to share sales and restaurants can take advantage of the digital signage to make their business-wide on corporate office and schools. There are vast numbers of the benefits associated with digital signage such as information, effective, cost-efficient, branding and engaging. Digital signage might enable you to send the relevant message that align branding ideas or company values.

Awesome Benefits of the interactive digital signage

There are tons of benefits associated with digital signage which is helpful to businesses to improve business sales and brand awareness. It is the interactive gateway and it might allow business to communicate directly with the clients.
You must understand the interactive digital signage system to advertise your products.

1. Attention-Grabbing displays

As many of you know, digital signage is considered as customizable forms of the publicity and virtual might guarantee that the message might be seen by potential customers or targeted audience. The merchant might use the same digital interface for influencing client behavior by making the attractive display and showcasing services or brands which boost profit margins and drive sales.

2. Contextual, dynamic and content updates

It could be modified quickly and easily to control which might allow being incorporated into the virtual environment. Based on the service and setup, you might be able to update the signage and own your graphics. You might take the step further by implementing the digital signage solution which might incorporate AI elements for deciding the most famous sales items. The solution includes promoting store clients to boost profits and increase sales.

3. Cost-effective

One of the major benefits of digital signage is that it provides an additional revenue stream to the business owners. In a competitive business world, using a unique strategy is a necessary one to boost business sales. This kind of ad might elevate the status of the specific suppliers, services or brands which you want to maximize brand awareness. It also reduces the cost of traditional campaigns by making information available through digital messaging.

Conclusion

As we know, technology might seep into each aspect of lives and it seems like the natural progression for integrating advantages of the interactive digital signage into the business strategy to create engaging customer experience. Similarly, digital signage is considered as one of the best marketing tools and it is worth exploring to advertise your business products. Businesses might integrate into this electronic medium to boost traffic, maximize sales and increase profit.

Frequently Asked Questions

1. What is the purpose of Digital Signage?

Digital signage is an economically superior and eye-catching way of obtaining dynamic messages out of the clients which demands attention or action. When it comes to the examples of digital signs then it includes information displays in corporate lobbies, menu boards in the restaurants and announcement boards in the schools. If you choose easy to use, affordable and content-rich digital signage then it might allow dynamic messaging updates to reduce administrative and print costs. It might accomplish a wide variety of tasks based on your requirements. It helps to promote, advertise and inform individuals with specific kinds of information. A unique adaptability of digital signage might allow it to excel in specific areas where traditional signs faltered.

2. Where can I use digital signage?

Digital signage could be widely used in huge varieties of the settings and applications which includes

Internal information – Health & Safety messages, news, and corporate messages.
Public information – Weather and Local, news information like traveler and fire exits information.
Brand building – In-store digital signage is one of the best ways to create and promote brand identity.
Improving customer experience – It is widely used in specific applications like a reduction of the perceived wait time in the bank queues and hotel waiting places as well as the recipe making process in the food stores.
Improving the environment – With dynamic wayfinding or interactive screens.

3. What kind of content can I use?

Content for digital signage might include eye-catching motion graphics, photos, text, video clips, live feeds, and so on to connect with your targeted audience. It might make a series of short content spots to you using brand assets. Digital sign content could be used to display product information, communicate safety reminders, event schedules, employee updates, survey results, weather, news, room or office locations and testimonials. If you are a businessman then using digital signage is the finest choice for your business development.

4. Why should an organization or business use digital signage?

Traditional advertising is becoming less effective and it captures the attention of potential and current clients. It provides engaging and valuable content that enables you to communicate with your clients. According to the report, it is scalable, flexible, easy to use and cost-effective. It is considered a long term advertising technique. There are three components available in the digital signage system like software, content and digital display. It might show a huge range of content. One of the main benefits of digital signage is that you can change your useful content using digital signage software.