We have talked many times about interactive digital signs, and now they are popular among users. If you can observe the latest trend, users are able to control their own content and develop custom user experiences. Interactive signage can be used in multiple formats. One good example would be digital menu boards that help you display your products or services to your target audience in an attractive and effective manner. The possible growth of interactive signage seems to have an upper hand in the present economy. A recent study says that by 2027, we could see an unimaginable growth in the interactive digital display market, which can generate revenue up to $26.3 billion.
When several companies have been transforming to interactive digital signage, why should you not give it a thought? This blog could be an appropriate guidance for those who do not know where to begin with interactive digital signs. You can find few application ideas to get started with this latest technology, in the following section.
Advantages of interactive digital signage in businesses
Although digital signage offers multiple advantages, the following five stands out to be on top of the list.
- Compared to static displays, digital displays capture a high percentage of viewers, which is 400% more than the former one.
- It increases the chance of customers entering into your store only by seeing the digital display boards.
- Customers get delighted when they see a digital board with engaging content, attractive design and the best user experience.
- It pitches in sales to a great extent as everything will be made easy for customers to know about a product or service and go for it.
- Your revenue grows higher than what you expect. There are proven results of businesses generating greater revenue after transforming their business into interactive digital signs rather than the traditional way they have been following.
For more discussions on digital signage, you can refer to online forums and get an idea.
9 ways to use interactive digital signs
1. Route maps
Though static maps are familiar in helping users find their way to reach their destination, still it may not help you with a clear route for reaching safely. Instead providing an interactive way-finding map shows them the exact path uniquely required by each user. Moreover, it has all destinations and provides custom directions by avoiding confusion. It does not provide unwanted information and so users can reach their destination safely and promptly.
2. Conduct easy contest
With interactive digital signs, companies can easily promote and manage contests where it requires user’s personal details such as contact number, name and e-mail id to be entered. Companies find it beneficial as it collects all the required information of the customers, particularly, whoever is interested in their brand, product or service. Meanwhile, it helps in enhancing the customer–business owner relationship, explicitly.
3. Check in kiosks
This is a kind of digital tool that serves multipurpose. If you run a hospital, these check-in kiosks create an impression that patients, the moment they get into your premises for appointment, are attended. This, in turn, reduces the time they spend in the hospital and helps clear the queue quickly. The same tool when used in a recruitment drive can help with a quick form filling and human resources can easily manage the crowd in a lesser time. Hence check in kiosks help in improving user or customer experience towards your brand.
4. Learning and adapting
This kind of digital boards can help educational institutions, banks and financial services and any service-oriented organizations where customers might have many queries before or after buying a particular service. Therefore displaying the relevant answers for their queries on the digital boards keeps them knowledgeable and avoids panicking if they walk into your place for the first time; also, it prevents them from forming a queue.
5. Display menu details
Be it a restaurant or a supermarket, customers definitely look forward for the list of items and its cost. With digital menu boards, it makes their and your job easy before ordering. However, there are digital applications for ordering food at restaurants from the place they are, in a single tap. Users cannot only order through using digital menu boards but also view ingredient information, manufacturing and expiry dates before they choose a product to buy.
6. Display an interactive e-catalogue
Many customers may like to view product information through a shopping e-catalog. By using an interactive digital sign board, you can develop user experience to a great manner, and it leaves an impression among customers that they are shopping in an e-commerce site. The only difference between digital signs and interactive catalog is, you can use digital signs wherever you want i.e. customers can view the digital sign board from the place they are. Hence if they want to make their mind to shop your products, they become well-prepared what to buy. An interactive catalog can only be displayed at the store, and customers whoever walks-in, can have more benefits.
7. Products for display/demo
If you are launching a new product and want the information to reach your customers, you can keep a digital signage video with the product’s working demo in any of the stores or in any public places where you can find a huge crowd. Interactive digital videos catch the customer’s attraction and definitely, it helps you generate future leads or turns it to sales.
8. Collaborate with your employees
If you have a huge head count and are trying your best possibilities to manage your employees and staff, interactive digital signage can help with that even. Like how digital signage works for your customers, similarly your employees can update their sales details, project status and many internal activities, which make you and your employees to be on the same page.
9. Promote your brand creatively
Digital signage should not only be used as a medium for promotion but also create interest among your audience and make them remember your brand forever. You can convert digital sign walls into huge game boards, allowing your audience to engage with the content that appears on the screen such as a product-based quiz, moving gaming pieces, controlling on-screen characters or catching floating items.
In this way, it creates fun among your customers, and at the same time, they will also understand the usage of digital sign boards and how easy it is to use. Moreover, if you look at the customer engagement rate with interactive digital signage, it has always been high. It is similar to how we watch our favourite movies or songs on the television or in the theatre. Likewise, they give a minute to see what is displayed on the digital boards.
Conclusion:
Before wrapping up let us recollect what we have come through in this blog. Interactive digital signs are the future of brand promotion, sales and achieving customer satisfaction that you can never imagine. All you need is to understand the scope of your business, and how it can fit into using digital signage because the reach of interactive digital signage technology is vast. If you need any support or have any queries on interactive digital signs, you can reach our technical help desk anytime throughout the day. Our executives are available to address your queries via phone, e-mail or chat.
Frequently asked questions
1. How will my business benefit from digital signage?
If you are running a business that conveys messages to your customers or potential existing customers then digital signage is the one that you have been waiting for. Likewise, if your promotions, messages, or any programs keep changing, then you definitely require digital signage. Digital signage improves your operational efficiency, saves time and money and attracts more customers, which are some of the advantages of implementing digital signage into your business plan.
2. What kind of content should I use in digital signage?
You should display content that communicates something to users. For example, product information, employee updates, event schedules, room locations, etc. You can incorporate text, photos, catchy videos and motion graphics. Also, you can display live feeds and widgets sort of things to gain user’s attention. Your digital content should provide useful information or the necessary information wanted by your users.
3. Can I change content frequently on digital signage?
You have several digital signage software which support you in changing your digital display content automatically according to the time frame you apply. You need not acquire additional resources or spend time for creating posters like you do in traditional publicity. Also, the software does not require your physical presence to enable it. You can operate it from anywhere anytime effortlessly.
4. Is it possible to show different digital messages at the same time?
The speciality of digital signage software is you can control all displays from being at the same place. You can display any number of messages all at the same time on multiple displays. Also, you can decide what type of content should be shown on what displays as well.
