Digital technologies have transformed the way businesses operate and interact. Some of them help companies to automate and streamline their mundane operational processes. While others help market their variety of products and services and increase sales.
Digital signage is one of those technologies that help businesses share information, promote products, provide navigations, etc. Many organizations and stores are taking benefits of signage solutions to drive more customer engagement by communicating accurate information in real-time.
This time, we are going to talk about how pharmacy signage can add value to your pharmacy?
You might be surprised. You might have seen digital signage at restaurants, hotels, retail shops, multiplexes, banks, and more. But, digital signage for pharmacy might have not seen very often. If you have seen then you might consider it as an adverting tool.
This post has many opening ups for you in terms of how digital signage helps pharmacies and what benefits the solution is delivered.
What are the key objectives of any pharmacy?
- Operate successfully with a health and wellbeing ethos
- Workforce development
- Build premises that help pharmacists in delivering better services
- Establish strong relationship with authorities, healthcare professionals, and communities
- Deliver better customer experience
How Pharmacy Digital Signage helps Pharmacies Achieve Their Business Objectives?
- It helps pharmacies build a more motivated and productive workforce who enjoy their jobs. It improves staff retention.
- Communicate to the healthcare professionals and local communities that your pharmacy is delivering experiences rather than just medicines.
- Enable your customers with more accurate and relevant information in real-time. It boosts customer experience, improves their loyalty, and increases footfalls.
- Implementing digital signage, you can deliver high-quality services and it will be easy for pharmacists to provide an effective demonstration to the commissioners. It helps you to earn a better commission.
Why Digital Signage for Pharmacy Is Required?
Integration of videos drives customer engagement
Video catches more attention of the customers than images. It is a proven way that allows customers to kill the waiting time by providing valuable information about your offerings, healthcare innovation, medical news, and more.
Pharmacy digital signage makes it very easier for you to run video clips by integrating simple widgets. It automatically fetches and displays the latest industry news on the screen of your pharmacy.
Well, along with sharing the information, the solution allows you to educate the people by displaying the educational videos from suppliers. The educational videos may guide customers about certain vaccines, medicines or drugs such as how to use it, when to use it, what are its side effects, and more.
Share information about your pharmacy
Are you still using printed material such as banners, leaflets, brochures, etc. to promote your pharmacy products and services? Well, let me clear, it’s an outdated approach to advertising.
You can keep your customers updated about your latest events and current promotions using digital signage for pharmacy. It creates a better impact on your pharmacy store visitors and builds a strong brand image.
The pharmacy signage allows you to communicate the opening hours of the store, introduce the team, display answers to the questions frequently asked by the customers. Thus, the solution helps the pharmacy stores to reduce the burden of the workforce up to some extent by addressing a few queries of the customer through digital platforms.
Allow users to access global news
Integrating news widget in the digital signage solution, you can display the international news and local news on the screen. You need to update the news manually, it will be an automated process. By making the required changes in the settings of the solution, you can decide which news your customers can view.
Display highly accurate information
By linking the digital sequence number system in the digital signage solution, you can display the order numbers on the screen. The number sequence form is an integral part of the information that pharmacies have to consider to provide better services to the customers.
The number tracking system enables you with better control over the queue of waiting people. Moreover, it ensures that you direct the right customer to the right staff member or counter.
Make customers’ waiting time interesting
Digital signage is the best medium that helps customers to spend their free time in a more interesting way. You can use the solution for multiple screens so you can run the promotional, informational, and educational content in shopping area as well as waiting rooms.
With the help of a centralized dashboard of the pharmacy signage, you can easily operate and control all the different screens.
Navigate customers throughout your pharmacy store
Wayfinding is the most common but essential usage of digital signage solutions. If you own a large pharmacy store, then it is very important that you provide the right direction to the customers by displaying the map of your store on the central screen. For the wayfinding solution, you can use the position screens.
Earn extra revenue through third-party advertisers
Well, digital signage could be a source of an extra income for you. You can run advertisements of large to small and local to international advertisers who want to connect with their target audience through the screens of your pharmacy. It helps you to earn a good amount.
You can also run your own promotions and campaigns in front of your customers who are waiting for their turn to come to your pharmacy. Do you think any of the printed promotional martial would help you to achieve all these benefits? Of course, not.
Run the same content on multiple screens
Using digital signage for pharmacy, you can run unique content on multiple screens of different locations. The solution allows for managing multiple screens through a central control screen.
For example; you have multiple stores available across a city or a state. And, every store has 2 to 5 digital screens to share informational, promotional or educational content with the customers. Pharmacy signage allows you to share the same information across all your screens and stores regardless of location.
Pharmacies can display the same and correct content in real-time across all the screens and stores available in different locations that help them in building a strong corporate identity.
What Type of Content Pharmacies Can Display on Pharmacy Digital Signage?
Pharmacy signage enables you with a digital board that can easily replace the traditional posters or notice boards. Check out the content possibilities with the digital board.
- Embed the corporate website of your pharmacy to promote your online brand presence, services, and products.
- Increase awareness of local and national level policy changes
- Show the profile of your team members to make them more approachable by the customers
- Embed educational resources from external online sources
- Advertising of your own pharmacy products and services
- Use, images, graphics, videos, animations, etc. to educate the general public
- Improve awareness by showing statistics on public health
- Encourage people to choose a healthy lifestyle
How Xynage is the best fit as your Pharmacy Digital Signage?
If you have planned to install a digital signage solution for your pharmacy but looking for reliable solution partners, then Xynage will be the best fit for all your needs.
Being a feature-rich digital signage solution provider, Xynage allows you to run the content across different screens available at different locations. You have next-level flexibility when it comes to change or edit your digital content as it has a centralized CMS.
Xynage also supports a variety of content and media such as videos, images, animations, twitter posts, and more. You can have all these media elements on a single screen.
Frequently Asked Questions about Pharmacy Digital Signage
How does pharmacy signage work?
Digital signage for pharmacy helps to promote your pharmacy products and services. The content is powered by a system-on-a-chip and a media player that pushes the content to a digital display. It allows you to manage (add, edit, & remove) content, either in the cloud or on the site, with the help of a content management system on the fly.
What do I need for pharmacy digital signage?
You have to consider many components while installing a pharmacy signage solution. We can cover all the elements under a few broad categories that consist of hardware, software, content, procurement, installation, and connectivity.
What is a pharmacy digital signage platform?
Pharmacy signage is a tool that allows you to manage digital content on different screens effortlessly. Apart from publishing the content, it allows you to organize multiple screens in a group, schedule the content, create playlists, and identify the playback issues that occur in remote screens.
What is the pharmacy signage display?
Digital signage and digital display both fall under electronic signage. Digital display uses varied technologies such as projection, LED, e-paper, and LCD to present web pages, menus, videos, images, weather data, text, and more.