Interactive Signage Archives

Why Retailers Switching to Interactive Signage?

If you have been reading our blogs regularly, then you must already be well aware of interactive signage. We have spoken so much about interactive digital signage and its benefits many times. This blog is for retailers and small-medium business units, who struggle to survive in overwhelming competition.

Digital signage for retailers is popular these days as it yields amazing revenue with building constant customer relationships as well. If you are a retailer and have not adopted digital signage into your business yet, then you should definitely read this blog. Existing digital signage users can also read to know if they can find any betterment.

Top 8 considerations about interactive signage for your business

This section talks about the benefits of implementing interactive signage in a retail business. Before proceeding, make sure whether digital signage suits your type of business.

#1: Improve target traffic

In today’s world, we could see a plethora of businesses barging, in which retail is one of the fastest-growing sectors, which is capable of achieving constant success upon adopting digital signage.

Otherwise, beating the competition in the current scenario becomes worse. We all are addicts towards screens when something is displayed because it can catch our attention easily. If your audience finds something relevant or what they have been looking for, it automatically drives traffic to your store.

Previously, displays were only here and there and you cannot even predict whether it has reached your target audience. But it is not the case with interactive digital signage. You are not too late to consider digital signage but prolonging can lead to downsizing or loss in business.

#2: Enhance purchasing decisions

A recent statistical survey says that almost 40% of customers change their purchasing decisions many times with digital display boards of their favorite products.

Moreover, with digital displays in social media, 44% of customers say that they get influenced and change their buying tendency. It not only helps customers choose what they want without spending more time in your store but at the same time, gives ample time to buy without forcing any constraint.

It is also important what kind of content you display on your digital signboards in the store. Your display design and content should be appealing and attractive that customers should give a minute to walk into your store.

#3: Reuse your social media content

Engaging and influencing shoppers through social media are the best and effective methods to follow in retail businesses. But it is not easy all the time. Getting likes for your page or posts is quite difficult in social media unless you have something like a center of attraction for your customers.

Digital signage gives you the opportunity to repurpose your social media content and display it in front of your audience by adding more spice or attractions to it. You can now upload live feeds in social media apps such as Twitter, Instagram, Facebook, etc. and you can share the same content by making minimal changes if any from one app to all other apps simultaneously.

This helps you stay one step ahead to your competitors, who are all online seeking customer attention, along with positioning your content close and prior to them.

#4: Engage customers through entertainment

A recent survey by Urban Land Institute states that 50% and 70% of millennial men and women, respectively, like some entertainment form of products or services to shop and share with their family and friends.

We know that digital signs are obviously a form of entertainment that allows you to share right from social media to videos, news, and dashboard feeds. With this, your brand gets automatically extended to a wider range of people and throughout the store.

You need not just display serious product content or information on the screen. To attract your customers, you can create funny content and display on retail launches if any, or any peak sale time.

#5: Keep up the digital presence

Due to social media being popular for digital signs, you don’t need to give more importance to it and leave your in-store without a digital presence.

You should remember that a physical store is a base for publicizing on social media. Customers who watch your digital displays on social media, definitely most of them come to your store for purchase. So make your store’s digital presence extremely well such that your online digital presence should follow it and vice-versa.

#6: Achieve more sales

Customers believe what you display on your digital signboards. It makes them feel confident in their buying decision, which increases your sales value in turn. You can upsell all your products directly through digital signage and display offers and discounts on specific products for the day, which makes even their product search easy.

People follow digital signs as way-finder to toilets, help points, or provide emergency information if any. You can reduce the count of your staff and places in-charge if you have digital displays everywhere. Moreover, you can change the setup of your physical store by having digital signs.

#7: Make products display extensive

In a recent survey conducted by Accenture, 92% of shoppers said that real-time product availability influences them, which is possible through digital signage. Digital screens are the best way to categorize your items and change them according to the demand for specific products.

You can change your displays according to seasons and occasions that your customers may prefer. For example, if it is a rainy season, make umbrellas, raincoats, jackets, etc. Likewise, make your displays attractive as per your products and seasons.

#8: Brush up your communication

You can use digital signage for enhancing internal communications with staff. In case you are circulating any newsletter or a new health and safety manual, how will you know how many of your staff are reading it?

You cannot go and check every individual if it has reached them or have they read it. Instead, if you display the information with impressive images, it appears in front of everyone and gets registered in their mind as well.

You know where your employees and staff mostly are available; so you can fix digital signboards with the information you want to convey, effortlessly, and effectively. Moreover, digital signage makes your staff feel happy with what they do, as it provides a learning curve within the organization.

Conclusion:

Interactive signage is the new era of technology that supports all types of businesses’ growth extensively. If you wish to achieve success in a short time, digital signage can help you with more than you expect.

Nevertheless, opting for digital signage solutions at this time is worth your investment. You can reach our customer support representatives for any queries on interactive digital signage. Do you have any Digital Signage requirements? Let’s talk!

Frequently asked questions

1. How does interactive signage benefit your business?

Interactive signage benefits you with money and gaining customer trust. If you cannot get hold of customer trust, then you may not generate revenue forever. If you can make a vital place both physically and morally to your customers through digital signage and engage them in viewing and shopping your products, then you definitely see success soon.

2. Should I ignore traditional physical signage?

No, you need not ignore physical signage because you might require it in some cases where you cannot apply digital signage. But it is also important for you to understand that you need not put your 100% effort in digital signage as you do it for the other one. Always make the deal equal between physical and digital signage because one should go alongside with the other. That is how you improve your sales and customer-reach inside and outside the store.

3. How to know if my business fits into digital signage?

Digital signage greatly supports retail businesses, which encounter tough competition and of course, large scale enterprises too. If your business has loads of information to convey and products or services that attract customers’ preferences, then digital signage can definitely come into your business. For example, supermarkets, restaurants, coffee shops, educational institutions, etc. can have interactive digital signage.

4. How much does it cost for incorporating digital signage?

It is not that difficult to calculate expenses that digital signage could incur for your business. You require certain components such as LED displays, media players, networking, mounting, etc. If you can collect and estimate, then all you have to do is hiring a manager who can handle content for display. But digital sign boards are not really costly nowadays when you think of its cost during inception. So being a businessman, interactive digital signage is very well affordable; if not, you can start with minimal displays in the beginning and improve as in when you grow.

For Interaction to Business Growth: How Interactive Digital Signs Benefits Your Business?

We have talked many times about interactive digital signs, and now they are popular among users. If you can observe the latest trend, users are able to control their own content and develop custom user experiences. Interactive signage can be used in multiple formats. One good example would be digital menu boards that help you display your products or services to your target audience in an attractive and effective manner. The possible growth of interactive signage seems to have an upper hand in the present economy. A recent study says that by 2027, we could see an unimaginable growth in the interactive digital display market, which can generate revenue up to $26.3 billion.

When several companies have been transforming to interactive digital signage, why should you not give it a thought? This blog could be an appropriate guidance for those who do not know where to begin with interactive digital signs. You can find few application ideas to get started with this latest technology, in the following section.

Advantages of interactive digital signage in businesses

Although digital signage offers multiple advantages, the following five stands out to be on top of the list.

Compared to static displays, digital displays capture a high percentage of viewers, which is 400% more than the former one.
It increases the chance of customers entering into your store only by seeing the digital display boards.
Customers get delighted when they see a digital board with engaging content, attractive design and the best user experience.
It pitches in sales to a great extent as everything will be made easy for customers to know about a product or service and go for it.
Your revenue grows higher than what you expect. There are proven results of businesses generating greater revenue after transforming their business into interactive digital signs rather than the traditional way they have been following.

For more discussions on digital signage, you can refer to online forums and get an idea.

9 ways to use interactive digital signs

1. Route maps

Though static maps are familiar in helping users find their way to reach their destination, still it may not help you with a clear route for reaching safely. Instead providing an interactive way-finding map shows them the exact path uniquely required by each user. Moreover, it has all destinations and provides custom directions by avoiding confusion. It does not provide unwanted information and so users can reach their destination safely and promptly.

2. Conduct easy contest

With interactive digital signs, companies can easily promote and manage contests where it requires user’s personal details such as contact number, name and e-mail id to be entered. Companies find it beneficial as it collects all the required information of the customers, particularly, whoever is interested in their brand, product or service. Meanwhile, it helps in enhancing the customer–business owner relationship, explicitly.

3. Check in kiosks

This is a kind of digital tool that serves multipurpose. If you run a hospital, these check-in kiosks create an impression that patients, the moment they get into your premises for appointment, are attended. This, in turn, reduces the time they spend in the hospital and helps clear the queue quickly. The same tool when used in a recruitment drive can help with a quick form filling and human resources can easily manage the crowd in a lesser time. Hence check in kiosks help in improving user or customer experience towards your brand.

4. Learning and adapting

This kind of digital boards can help educational institutions, banks and financial services and any service-oriented organizations where customers might have many queries before or after buying a particular service. Therefore displaying the relevant answers for their queries on the digital boards keeps them knowledgeable and avoids panicking if they walk into your place for the first time; also, it prevents them from forming a queue.

5. Display menu details

Be it a restaurant or a supermarket, customers definitely look forward for the list of items and its cost. With digital menu boards, it makes their and your job easy before ordering. However, there are digital applications for ordering food at restaurants from the place they are, in a single tap. Users cannot only order through using digital menu boards but also view ingredient information, manufacturing and expiry dates before they choose a product to buy.

6. Display an interactive e-catalogue

Many customers may like to view product information through a shopping e-catalog. By using an interactive digital sign board, you can develop user experience to a great manner, and it leaves an impression among customers that they are shopping in an e-commerce site. The only difference between digital signs and interactive catalog is, you can use digital signs wherever you want i.e. customers can view the digital sign board from the place they are. Hence if they want to make their mind to shop your products, they become well-prepared what to buy. An interactive catalog can only be displayed at the store, and customers whoever walks-in, can have more benefits.

7. Products for display/demo

If you are launching a new product and want the information to reach your customers, you can keep a digital signage video with the product’s working demo in any of the stores or in any public places where you can find a huge crowd. Interactive digital videos catch the customer’s attraction and definitely, it helps you generate future leads or turns it to sales.

8. Collaborate with your employees

If you have a huge head count and are trying your best possibilities to manage your employees and staff, interactive digital signage can help with that even. Like how digital signage works for your customers, similarly your employees can update their sales details, project status and many internal activities, which make you and your employees to be on the same page.

9. Promote your brand creatively

Digital signage should not only be used as a medium for promotion but also create interest among your audience and make them remember your brand forever. You can convert digital sign walls into huge game boards, allowing your audience to engage with the content that appears on the screen such as a product-based quiz, moving gaming pieces, controlling on-screen characters or catching floating items.

In this way, it creates fun among your customers, and at the same time, they will also understand the usage of digital sign boards and how easy it is to use. Moreover, if you look at the customer engagement rate with interactive digital signage, it has always been high. It is similar to how we watch our favourite movies or songs on the television or in the theatre. Likewise, they give a minute to see what is displayed on the digital boards.

Conclusion:

Before wrapping up let us recollect what we have come through in this blog. Interactive digital signs are the future of brand promotion, sales and achieving customer satisfaction that you can never imagine. All you need is to understand the scope of your business, and how it can fit into using digital signage because the reach of interactive digital signage technology is vast. If you need any support or have any queries on interactive digital signs, you can reach our technical help desk anytime throughout the day. Our executives are available to address your queries via phone, e-mail or chat.

Frequently asked questions

1. How will my business benefit from digital signage?

If you are running a business that conveys messages to your customers or potential existing customers then digital signage is the one that you have been waiting for. Likewise, if your promotions, messages, or any programs keep changing, then you definitely require digital signage. Digital signage improves your operational efficiency, saves time and money and attracts more customers, which are some of the advantages of implementing digital signage into your business plan.

2. What kind of content should I use in digital signage?

You should display content that communicates something to users. For example, product information, employee updates, event schedules, room locations, etc. You can incorporate text, photos, catchy videos and motion graphics. Also, you can display live feeds and widgets sort of things to gain user’s attention. Your digital content should provide useful information or the necessary information wanted by your users.

3. Can I change content frequently on digital signage?

You have several digital signage software which support you in changing your digital display content automatically according to the time frame you apply. You need not acquire additional resources or spend time for creating posters like you do in traditional publicity. Also, the software does not require your physical presence to enable it. You can operate it from anywhere anytime effortlessly.

4. Is it possible to show different digital messages at the same time?

The speciality of digital signage software is you can control all displays from being at the same place. You can display any number of messages all at the same time on multiple displays. Also, you can decide what type of content should be shown on what displays as well.

How Interactive Signage Depicts About Coronavirus Awareness? – An Insight

Coronavirus is the hardest hit than any other viruses such as Ebola, SARS, etc. that has affected many lives and shook the entire world. Talking here about Interactive Signage, in this aspect, does not help the dead and affected tolls until now. We do not know where it started but now, the confirmed cases count to 1,098,762 with death cases counting to 59,172 overall, which you can never imagine happening again.

Coming to the actual point, how interactive digital signage can be an aid to spread awareness about COVID-19 measures, and what would be the best interactive digital signage method we can follow for areas that are less exposed to interaction. Before moving ahead, let us know what is interactive digital signage all about?

What is Interactive Signage?

Digital signage enables interactive digital content in public places to create awareness or knowledge about anything that requires more importance. In other terms, the interactive digital signage is also called digital out-of-home advertising (DOOH). In previous days, publicity was happening only through posters and word-of-mouth. But people are now transforming into the digital world and trying to understand how digital content can connect with them in real and change their lives to the best.

Let us look into this aspect in detail in the following section with respect to controlling or preventing further Coronavirus outbreak.

There are three points that this blog would cover for everyone’s benefit such as the difference between Coronavirus fact and fiction, how real industrial checks can help prevent the disease from spreading and what henceforth preventive measures can be taken as a proactive step to stay away from the dangerous Corona outburst.

Fact Vs Fiction of Coronavirus

These are some common things observed and notified to people as health-measures though all are required to have their self-hygiene activities for keeping away from this endangering condition. It tells you what kind of items one should be careful to not be affected with Coronavirus.

Should we avoid touching packages or goods delivered from overseas and stop all hardware deliveries?

With scientists’ long observation on Coronavirus, it does not stay on surfaces or any open forum for a long time. It even passes away within a matter of minutes or hours if living outside a host. Estimating the time it takes for a package delivered from overseas, it may take at least two to three weeks from the day it is shipped. So it clearly states that Coronavirus does not stay on the outside of the packages anymore, and you can touch or receive those packages very well.

They say that touch or contact is the most critical one of spreading Coronavirus with surfaces, people or objects. Is touch more dangerous than a human interaction to cause the Corona disease?

Definitely, touch is not at all an aspect of the virus spreading into oneself. The most crucial activities such as severe coughing without any safety in front of others or sneezing before your family or friends may spread the virus easily into them though they do not have physical touch with you. As per the instructions given by the researchers, this deadly virus spreads through an infected person’s droplets and by shaking hands with the presence of droplets. It takes eyes, nose or mouth to enter the body and spreads as fast as it falls on the air and the symptoms of this transfer are seen in patients within 2 days of virus spread.

Coronavirus is too powerful to control and in such conditions, how sanitizers and other hygiene disinfectants support prevention?

As previously explained, viruses themselves do not last long on the surface for more than minutes, and so health experts say that Coronavirus is not something too powerful that cannot be destroyed. First of all, it is not an airborne virus. But for the safer side, you can clean any kind of surface with a simple disinfectant that surely breaks the virus outbreak chain.

Industry reality check

There are previous instances of a virus spreading through touchscreens of restaurants, supermarkets and several other businesses that have digital options for ordering food, groceries, etc. in their outlets. It was also reported that in one of the popular burger king’s outlets, the same touchscreen digital machine was used to order food and after observation, it was found that the touchscreen had formed viruses and bacteria, though during initial stages, were not found harmful.

But in later stages, people who visited and used the outlet’s touchscreen machine had a loss of appetite but there was no drastic change in health.

Now because of the Coronavirus outbreak, food chains and supplies have been restricted; people are allowed to enter the restaurants for a take-away or to obtain door-delivery. Lockdown has been imposed to initiate social distancing and keep everyone safe from the virus. Almost 99% of the companies and industries have been supporting the lockdown because life is more than business is what even they think. Moreover, with online delivery, buying groceries and other essential needs have become easy for the public and keeping them at home safely.

Locking down is considered as the best and safest practice in the due time and hence, businesses experience a slowdown of sales and delay in the manufacturing of goods and services. We need to admit the fact that Corona has caused massive damage and the reality is it lacked foresight, proactive and strategic practices for technology providers and the industry overall.

Future proactive measures

Corona is not a disease that goes off in the state very soon. It can re-emerge any time and has to be considered a crucial one and life-risky thing too. Because we do not have an antidote for the virus, it can create harm and also lead to death anytime. So it is recommended to follow these measures to be safe without losing a life.

Be prepared with health-centered notes and high-end proactive

When you take business, proactive and preparedness is always required so that you can face any kind of challenges that you come across and do not fall in revenue and confidence. Similarly, when it comes to health and security, you should have high caution on what you do and what you cannot do during such an outbreak. Let us see what such health-centered preparedness you should have as a control measure for Coronavirus.

Accept and listen to the truth broad-mindedly

During this outbreak, there is a high possibility of spreading rumors about health hygiene and the number of people affected. To bring a change and make people aware of what actually Corona is, display interactive signage boards that talks more about how the disease spreads and the dos and don’ts at this time. It can be an effective one-liner or simple step-by-step approach that goes into people’s minds deep down and following the rules or precautions definitely saves more people being affected by Coronavirus.

Display your interactive displays with how to use disinfectants over touch screens wherever and whenever they use.

Strong disinfectants

In critical crisis conditions due to Corona, mostly hand sanitizers and hand washes may go out of stock. Under such cases, you can make your own sanitizers, which are alcohol-based and pour it in an automatic dispenser that really helps save yourselves from this hectic scenario.

Implement interactive technologies by avoiding touch and change disaster into a creative opportunity
When phones and other touch screen devices have the chance of spreading the virus, thinking out of the box and creating creative opportunities surely helps in this case. Make display boards in an interactive way that gives the feel of having a mobile phone and reading through the digital content. Now public digital signage and kiosks have completely adapted in our daily lives and we should make some best out of it rather than being an idol.

Conclusion:

Nothing is impossible in this world and you are not too late to be an initiator of a wonderful innovation. Information is wealth is what we learned, and spreading COVID-19 measures through Interactive Signage is always like an incentive added to your pay.

Frequently asked questions

1. What precautions should you take to prevent Corona?

Follow these things to keep yourselves away from the Coronavirus:

Stay at home
Maintain social distancing even at home
When you go out and come back home, use hand sanitizer to keep your palm clean or wash your hands with any alcohol-based hand wash
Cover your mouth and nose while you cough or sneeze so that others next to you are not affected

2. What are the benefits of digital signage?

Digital signage lets you deliver breaking news in real-time, modify anything on the screen that has already been displayed, display multiple items on the screen at the same time, avoid design, printing and distribution costs and improve business revenue by leasing or renting display space.

3. Is there any Mandate Components required of digital signage?

Yes! You need a LED display, media player, content display software, networking, and mounting.

4. What is digital signage?

Digital signage is an affordable and cost-effective channel for improving the customer’s experience with a dynamic display and variable content monitored over a network and updated in real-time.